How data science fits into marketing. Develop your skills for data-driven consumer, market, and competitor analysis.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Welcome to the Marketing Science and Marketing Strategy course. In this course, you will receive an overview of strategic marketing and how the use of marketing science can assist in the decision-making process in an organization.
At the end of the course, you will be able to understand the role of data in building marketing strategy.
The course consists of four modules, which are available throughout the learning weeks. Each module includes videos, reading, and comprehension tests. At the end of each module, there is a knowledge assessment.
We are very happy that you are with us in this course and hope that you will make the most of the concepts presented here.
Fun studies!
Welcome to the course Marketing and the Consumer in the Digital Environment. In this course, you will learn about the role of marketing in the digital context. We will also talk about key aspects related to the consumer in the digital environment. It is important to understand how people organize their purchases on social networks and what the future implications are for the organization in an increasingly digital environment.
At the end of the course, you will be able to plan digital marketing strategies taking into account not only consumer behavior in the digital environment, but also how to use data to improve marketing in this environment.
The course consists of four modules, which are available throughout the learning weeks. Each module includes videos, reading, and comprehension tests. At the end of each module, there is a knowledge assessment.
We are very happy that you are with us in this course and hope that you will make the most of the concepts presented here.
Fun studies!
Welcome to the Engagement, Conversion, and the Consumer course. In this course, you will learn about various data analysis techniques that allow you to track and monitor the consumer in terms of their engagement and conversion levels.
At the end of the course, you will be able to use data analysis techniques using Python to understand different stages of the customer journey and make appropriate management decisions.
The course consists of four modules, which are available throughout the learning weeks. Each module includes videos, reading, and comprehension tests. At the end of each module, there is a knowledge assessment.
We are very happy that you are with us in this course and hope that you will make the most of the concepts presented here.
Fun studies!
Welcome to the Data-Driven Marketing Decisions course. In this course, you will learn data analysis techniques used to make operational marketing decisions (marketing mix) to increase your chances of success.
At the end of the course, you will be able to perform several analyses using Python, which will help you make decisions regarding the marketing mix – price, place, products, and promotion.
The course consists of four modules, which are available throughout the learning weeks. Each module includes videos, reading, and comprehension tests. At the end of each module, there is a knowledge assessment.
We are very happy that you are with us in this course and hope that you will make the most of the concepts presented here.
Fun studies!
