The books were written and edited by Shlomo Simanovsky, one of the founders and owners of Meitav Investment House.
Many of the books became bestsellers.

Shlomo Simanovsky has 25 years of experience in writing for beginners, during which he developed a unique ability to explain. The books are written in a simple and understandable language, accompanied by plenty of examples, illustrations and illustrations.

Recently, the books for beginners have been translated into 5 languages and are sold through all the world’s leading online distributors

Amazon, Amazon Kindle, Apple iBooks, Barnes & nobles, and more.

Shlomo Simanovsky also wrote and edited TASE’s Book of the Year series. 15 books.
As well as the Captain KOK series – the personal guide to mutual funds and provident funds. 3 books.

The purpose of the site is to enable everyone to acquire financial education according to their needs and aspirations (see Target Audiences)