Become a marketing expert in the digital age. Understand digital marketing and learn how to use today’s most influential digital tools.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
This specialization will allow you to understand theoretically and practically the tools currently used by leading companies in the world to plan, implement, and monitor their digital marketing strategies.
Digital marketing has revolutionized the way businesses are run, and no company, business, entrepreneur, or professional can ignore the critical importance of the subject to success.
In this course, the student will become a master of the strategic criteria, techniques, and tools specific to this discipline.
In this course, you will acquire the knowledge and initial criteria for creating goals, strategies, and tactics for social networks in your digital marketing plan. You will gain an in-depth understanding of the codes and techniques of Facebook, Twitter, Instagram, and LinkedIn; including strategies for content, advertising, and statistics.
In the Google AdWords course, you will learn the basic terms and advanced techniques of Google advertising. With this knowledge, you will be able to successfully create, publish and track campaigns to promote your brands, products or services on the world’s most powerful advertising tools. The course delves into both the search and display networks, detailing the theoretical and practical aspects of the tools themselves.
Programmatic buying emerged as a trend a few years ago and is now the core of digital strategies, both for display and video. It has created a shift in digital design, leaving traditional media behind, prioritizing audiences. Focused on using data, programmatic buying is the key to maximizing results.
Programmatic purchasing allows real-time access to an upcoming online ad display, integrating the information known about the user who will see it and the site where it will appear, and making the decision at that moment to purchase or not to display the ad.
A programmatic media buying course will allow the student to identify the ecosystem and buying models, how they work, advantages and disadvantages, platforms, metrics, and strategies.
