How planning collaborates with marketing. Develop your skills to plan and implement a digital marketing strategy.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
This integrated course program is designed to develop your skills in planning and executing a digital marketing strategy, taking into account all aspects related to customer acquisition and improving market share. At the end of the program, you will be able to plan, implement, measure and improve your digital marketing strategy.
In this integrated course program, there is no need to develop an applied project. Assessment activities are carried out during each course.
Welcome to the “Introduction to Digital Marketing” course. In this course, you will learn about the general aspects that help an organization understand the suitability of digital marketing strategies for its context.
At the end of the course, you will be able to understand the connections between marketing and digital tools, and think strategically about integrating digital operations in different spaces to connect with customers.
The course consists of four modules, offered during the learning weeks. Each module includes videos, readings, and comprehension tests. At the end of each module, there is an assessment to test knowledge.
We are very happy to have you in this course and hope you will make the most of the concepts presented here.
Fun studies!
Welcome to the “Preparing for Digital Marketing” course. In this course, you will learn how an organization can work to develop digital marketing skills. Various topics such as customer groups, the customer journey, storytelling, and agile marketing will be discussed.
At the end of the course, you will be able to implement a marketing segmentation process adapted to the digital environment.
The course consists of four modules, offered during the learning weeks. Each module includes videos, readings, and comprehension tests. At the end of each module, there is an assessment to test knowledge.
We are very happy to have you in this course and hope you will make the most of the concepts presented here.
Fun studies!
Welcome to the “Digital Marketing Measurement” course. In this course, you will learn about a central element of digital marketing: measurement. A significant part of digital marketing’s contribution to company strategies is the many possibilities for testing, measuring, and tracking organizational activities in a digital context.
At the end of the course, you will be able to perform a number of measurement actions that will allow you to properly track the performance of your digital marketing activities.
The course consists of four modules, offered during the learning weeks. Each module includes videos, readings, and comprehension tests. At the end of each module, there is an assessment to test knowledge.
We are very happy to have you in this course and hope you will make the most of the concepts presented here.
Fun studies!
Welcome to the “Digital Marketing Optimization” course. In this course, you will be exposed to various discussions that help you understand the path to digital marketing optimization.
By the end of the course, you will be able to think holistically and optimize campaigns, analyze trends, create insights, and connect digital marketing with the customer experience.
The course consists of four modules, offered during the learning weeks. Each module includes videos, readings, and comprehension tests. At the end of each module, there is an assessment to test knowledge.
We are very happy to have you in this course and hope you will make the most of the concepts presented here.
Fun studies!
