Online Course – Certified Professional SEO Internship at the University of California, Davis

A professional guide to becoming an SEO expert. Master the tools and strategies for promoting websites on search engines.

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קורס אונליין - התמחות מקצועית מוסמכת ב-SEO באוניברסיטת קליפורניה

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Search algorithms
  • Search Engine Optimization (SEO)
  • Business reporting
  • Inbound marketing
  • Data Analytics
  • Social media marketing
  • Social media
  • Content Marketing
  • Mathematical optimization
  • Keyword research
  • marketing

What you will learn in the course

Courses for which the course is suitable

  • SEO expert
  • Digital Marketing Manager
  • Online content developer
  • SEO consultant
  • Website Performance Analyst
  • Search Engine Optimization Expert
  • Digital Marketing Project Manager
  • Optimization specialist for local and international audiences

Internship – 5-part course series

This specialization will teach you how to maximize your website content to achieve top search engine rankings. You will learn the theory behind Google search and other search engine algorithms; you will also develop practical skills that can serve you well in a career in digital marketing or online content development, including:

  • On-page and off-page optimization
  • Optimization for local and international audiences
  • Conducting search-focused website audits
  • Aligning SEO with overall business strategies

Each course is designed to build on the skills from the previous course, so we recommend taking the courses in the order listed.

Final project

The internship culminates in a practical final project, where you will apply your skills to a comprehensive SEO consulting assignment.

Details of the courses that make up the specialization

Introduction to Google SEO Course

Course 1

  • 16 hours
  • 4.6 (10,085 ratings)
Course Details
What you’ll learn
  • Explore the changing world of SEO: Understand why a career in SEO is rewarding and how it can lead you to long-term success in digital marketing.
  • Analyze important updates to Google’s algorithms and learn practical tips to assess traffic drops and avoid penalties.
  • Improve site visibility: Gain insights into how factors like Core Web Vitals, EEAT, and rich results impact search rankings and user experience.
  • Build user-centric SEO strategies: Learn about the importance of creating user personas as the foundation for successful SEO research and content marketing.
Skills you will acquire
  • Category: Search algorithm
  • Category: Search Engine Optimization (SEO)
  • Category: Business Reports
  • Category: Internal Marketing
  • Category: Data Analysis

Google SEO Basics

  • 29 hours
  • 4.8 (3,559 ratings)
Course Details
What you’ll learn
  • Perform competitive analysis on a web page
  • Expand brand recognition through social media
  • Create a sitemap and robot.txt files, plan redirects, manage site errors
  • Use a variety of SEO tools to perform audience analysis and develop personas of your ideal buyer
Skills you will acquire
  • Category: Social Media
  • Category: Keyword Research
  • Category: Marketing
  • Category: Methodological Optimization

Website optimization for Google search

  • 13 hours
  • 4.7 (1,621 ratings)
Course Details
What you’ll learn
  • Use keyword research to choose the best words to optimize your website for in search results.
  • Check out how to analyze, organize, create, and structure content using a variety of strategies
  • Use the best conditions to develop a quality approach to local SEO
  • Developing a solid approach to achieving a productive and successful relationship with your client

Advanced content and social tactics for SEO optimization

  • 14 hours
  • 4.6 (1,173 ratings)
Course Details
What you’ll learn
  • Use content marketing campaigns to drive higher SEO rankings
  • Build relationships with influencers to help build your audience
  • Create connections and collaborations with influencers
  • Analyze data to see which content gets the most shares
Skills you will acquire
  • Category: Social Media Marketing
  • Category: Social Media
  • Category: Content Marketing
  • Category: Methodological Optimization

Google SEO Final Project

  • 47 hours
  • 4.8 (452 ​​ratings)
Course Details
What you’ll learn
  • Create an SEO presentation
  • Prepare and conduct a competitive analysis
  • Analyze and create a keyword map
  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Skills you will acquire
  • Category: Keyword Research
  • Category: Marketing
  • Category: Content Marketing
  • Category: Methodological Optimization

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