Technology-Driven Marketing Strategies for Startups. Acquire skills to develop effective marketing strategies for technology startups, bridge product development to sales, and achieve financial success in dynamic markets.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
It sounds unbelievable, but 94% of senior CEOs admit that their companies fail to understand customer needs. More than 80% of technology startups fail early, not because of weak engineering or lack of cash, but because they invest time in products that the market doesn’t want or need.
This specialization uses a technology-driven process to teach you the skills needed to develop successful campaign launch strategies and program management to achieve financial success in the dynamic technology marketplace. Bridge the gap between abstract product development and profitable sales as you develop a marketing strategy for a real technology startup of your choice. Many startups fall into the so-called “abyss,” neglecting customer desires, which leads to their downfall. Validate ideas and propel your startup to flourish in today’s competitive marketplace!
This specialization can be earned as an academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) program, offered on the Coursera platform. The ME-EM program is designed to help engineers, scientists, and technical professionals transition into management and leadership roles in the engineering and technology sector.
For more information about the ME-EM program, visit https://www.coursera.org/degrees/me-engineering-management-boulder .
In each of the three courses, learners will research a specific company and develop a customized marketing plan that fits the unique focus of the course. To reinforce their understanding, students will participate in weekly quizzes and conduct in-depth case studies.
This approach ensures a comprehensive understanding of the material and practical application of marketing strategies.
