Online Course – Certified Professional Internship in Market Research from the University of California, Davis

Research techniques + data = marketing superhero. Deliver valuable insights to your customers.

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קורס אונליין - התמחות מקצועית מוסמכת במחקר שוק של אוניברסיטת קליפורניה

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Writing proposals
  • Market research
  • International
  • Qualitative research
  • Quantitative research

What you will learn in the course

Courses for which the course is suitable

  • Market researcher
  • Data Analyst
  • Market Research Manager
  • Survey Designer
  • Quantitative data analyst
  • Marketing Insights Developer
  • Market Research Project Manager
  • Data Visualization Specialist
  • Focus group facilitator
  • Research Provider Manager

Internship – “Find the Story in the Data” Course Series

It is the most important emerging skill for market researchers, according to the 2016 GRIT (Greenbook Research Industry Trends) report. This specialization, designed for learners with no prior market research experience, teaches a holistic approach to marketing research that will help learners find and communicate the story in data.

What will the students learn?

  • How to start a research project tailored to business needs
  • Conduct research using multiple methods and data sets
  • Analyze research data
  • Manage vendors who conduct special research
  • Provide recommendations from the research

At the end of the internship, learners will be able to:

  • Create and continue the research proposal
  • Conduct desk research
  • Design and test a focus group guide
  • Interpret the focus group results
  • Design and create a survey in Qualtrics
  • Analyze quantitative data
  • Develop insights by synthesizing findings from a variety of research methods
  • Create data visualizations in Excel
  • Develop a presentation of findings with recommendations to stakeholders

Hands-on Learning Project

  • Learners will create and continue the research proposal
  • Conduct desk research on a private data set
  • Two common methods of qualitative research will be used
  • Design and create a survey in Qualtrics
  • Quantitative data will be analyzed
  • Develop insights by synthesizing findings from a variety of research methods
  • Create data visualizations in Excel
  • Develop a visual report to present the findings with recommendations to stakeholders

Details of the courses that make up the specialization

Research Initiative: Research Initiation

Course 1 • 11 hours • 4.6 (879 ratings)

Course Details
  • Identify possible limitations in market research and formulate appropriate questions in the research planning process
  • Check the reliability and value of secondary research
  • Apply basic sampling theory to given situations
  • Prepare a research plan or professional proposal
Skills you will develop
  • Category: Market Research
  • Category: Research Methods
  • Category: Product Research
  • Category: Marketing Intelligence

Course 2 • 14 hours • 4.7 (430 ratings)

Course Details
  • Explain limitations and risks in qualitative research
  • Create a facilitator guide and design a screening questionnaire for recruitment for a focus group
  • Demonstrate how to increase the likelihood of focus group participation through effective recruitment strategies
  • Analyze focus group data and create a focus group report in accordance with common business practices in qualitative market research
Skills you will develop
  • Category: Focus Group
  • Category: Sample Preparation
  • Category: Sample Size Determination
  • Category: Sample Collection
  • Category: Qualitative Research

Course 3 • 17 hours • 4.4 (305 ratings)

Course Details
  • Anticipate common obstacles in designing and implementing quantitative research and how to avoid them
  • Design an effective questionnaire by implementing best practices for writing questions and response options
  • Launch the survey to the target audience using a quantitative survey platform and receive results
  • Analyze a given data set, perform basic calculations, and describe it with descriptive statistics
Skills you will develop
  • Category: Market Research
  • Category: Sample mean and variance
  • Category: Sales and Operations Planning
  • Category: Basic Statistics
  • Category: Sampling Statistics

Research Report: Providing Insights

Course 4 • 15 hours • 4.6 (171 ratings)

Course Details
  • Synthesize research findings and develop insights
  • Assess the changing roles of digital and traditional advertising
  • Apply storytelling strategies in plays
  • Demonstrate effective presentation skills and convey insights
Skills you will develop
  • Category: Market Impact
  • Category: Data Analysis
  • Category: Marketing Intelligence
  • Category: Market Insights
  • Category: Digital Marketing

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