Online Course – Certified Professional Internship in Marketing Mix Implementation from IE Business School

Start marketing your product or service with the marketing mix. Discover how it can provide a new perspective and impact the success of your business.

Suggested by: Coursera (What is Coursera?)

Start your Coursera.com free trial today
קורס אונליין - התמחות מקצועית מוסמכת בImplementación del Marketing Mix של IE Business School

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Brand and product management
  • Pricing strategies
  • Distribution and sales channel strategy
  • Communication, public relations and advertising strategies
  • Implementing content in a business or business idea
  • Presentation of Capstone Project Achievements
  • Problem solving in the 4P area
  • Applying the 4Ps model to a product or service

What you will learn in the course

Courses for which the course is suitable

  • Marketing Manager
  • Brand Manager
  • Marketing Analyst
  • Sales Manager
  • Product Manager
  • Marketing Communications Specialist
  • Marketing consultant
  • Advertising Manager
  • Distribution Channel Manager
  • Pricing Strategies Manager

Internship – 5-part course series

In this internship, we will delve into the world of the Marketing Mix and learn about the skills required to implement successful marketing strategies. Join us as we explore the four key terms of the Marketing Mix model, also known as the 4Ps:

  • Product: Brand and Product Management
  • Price: Pricing Strategies
  • Place: Distribution and sales channel strategy
  • Promotion: Communication, Public Relations and Advertising Strategies

The course focuses mainly on the application of the content learned, so that you can immediately apply the lessons you have learned in your business or business idea.

After you have completed the 4 modules, we recommend that you test your knowledge in the Capstone Project. There you will have the opportunity to present your achievements during the course and apply the skills you have acquired.

In the Capstone project you can choose between two options:

  • Assist a large company in finding solutions to real problems in the field of 4P
  • Apply the 4Ps model to your product or service

Details of the courses that make up the specialization

Brand and product management

Course 1
11 hours
4.8 (727 ratings)

What you’ll learn

  • Show that you understand the terms of product and brand strategies to define a winning strategy.
  • Define a name and identity for the brand, develop a system for integrating future products to increase value and support growth.
  • Describe the customer experience journey to identify, define, and implement the brand’s key touchpoints.
  • Explain and implement the process of integrating a brand into an organization to engage its employees and deliver on the brand promise.

Skills you will acquire

  • Trade Marketing
  • Retail Management
  • Supply chain
  • Retail
  • Channel management

Pricing strategy

Course 2
11 hours
4.7 (361 ratings)

What you’ll learn

  • Understand the approach to setting prices for a product or service and consider the effects on the perception of quality.
  • Learn to perform price discrimination based on customer attributes, quantity of items, packages, and their versions.
  • Discover customers’ willingness to pay or price response through surveys, experiments, and market data.
  • And calculate the price elasticity of a particular product or service and find out what its optimal price is.

Skills you will acquire

  • advertising
  • communication
  • Marketing Management
  • Integrated marketing communications
  • The marketing mix

Distribution and retail channel management

Course 3
7 hours
4.7 (429 ratings)

What you’ll learn

  • Get to know the steps in designing and managing a distribution channel, identify the players, their roles, and how to manage conflicts.
  • Identify the types of retail sales strategies and how retailers maintain competitive advantages over competitors.
  • To discover the various growth opportunities for retailers and determine which entry strategies are best.
  • Understand the importance of a strategic online presence for retailers and future trends in retail marketing.

Skills you will acquire

  • Pricing
  • Marketing communications
  • Brand and product management
  • Channel management
  • The marketing mix

Integrated marketing communications: advertising, public relations, digital marketing and more

Course 4
7 hours
4.8 (685 ratings)

What you’ll learn

  • Define integrated marketing communications (IMC) and learn how the marketing process works.
  • Get to know the theories about how advertisements and consumer decision-makers work.
  • Discover the theoretical approaches to advertising design and become familiar with message strategies, advertising attractions, and execution frameworks.
  • Get to know the elements, latest trends, and tools for a marketing communications mix.

Skills you will acquire

  • Pricing
  • Price discrimination
  • Sales
  • Pricing strategies
  • Pricing Psychology

Implementing the Marketing Mix – Capstone Project

Course 5
20 hours
4.9 (25 ratings)

What you’ll learn

  • Further details about the course will be provided later.

Related products