Online Course – Certified Professional Internship in Market Research at Google from Queen Mary University of London

Acquire key skills necessary in market research. Learn to plan, execute, and analyze a research project.

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קורס אונליין - התמחות מקצועית מוסמכת בחקר שוק בגוגל של אוניברסיטת קווין מרי בלונדון

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Data analysis and interpretation
  • Research proposal development
  • Use of qualitative and quantitative research methodologies
  • Managing the development and use of various research tools

What you will learn in the course

Courses for which the course is suitable

  • Market researcher
  • Social Media Strategist
  • Marketing Manager
  • Product Manager
  • A market researcher who wants to deepen their knowledge

Internship – a four-part course series

Description of the internship

The Market Research specialization focuses on the fundamentals of research and the research process. This specialization will train you on how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop metrics, how to collect data, and how to analyze and present it.

What will you learn?

After completing this internship, you will have a good understanding of market research, including:

  • Market Research Basics
  • Components of a research proposal
  • The research process
  • Research tool development
  • Sampling approaches
  • Data analysis and interpretation
  • Research report

Target audience

This internship is intended for:

  • Market research numbers
  • Social media strategists
  • Marketing managers
  • Product Managers
  • Market researchers who are interested in deepening their knowledge of the basics of market research, the research process, and the research proposal.

Hands-on Learning Project

Students will be able to complete various sets of quizzes and peer reviews to test their knowledge and understanding of market research.

Research methods

This internship will guide you on how to:

  • Use qualitative and quantitative research methods
  • Develop and manage a questionnaire development strategy
  • To Develop Indicators
  • Collect data
  • Analyze and present the data

Details of the courses that make up the specialization

Introduction to market research

Course 1

  • 24 hours
  • 4.3 (41 ratings)

Course Details

What will you learn?
  • A conversation about basic principles of market research
  • Focusing on the research process
  • Formulating research questions and research objectives
  • Research proposal development
Where will you acquire skills?
  • Category: Introduction to Market Research Principles
  • Category: Identifying and formulating research needs
  • Category: Understanding the Research Process
  • Category: Thinking about developing a research proposal

Research methods

Course 2

  • 19 hours
  • 4.7 (228 ratings)

Course Details

What will you learn?
  • Different research methods
  • Different sampling approaches
  • Approaches to collecting primary and secondary data
Where will you acquire skills?
  • Category: Primary and secondary data collection
  • Category: Using qualitative and quantitative research methods
  • Category: Adopting different sampling approaches
  • Category: Evaluating different approaches to data collection

Research tools and research hypotheses

Course 3

  • 20 hours
  • 4.9 (15 ratings)

Course Details

What will you learn?
  • Developing a research tool design strategy
  • Designing and using research tools
  • Thinking about basic approaches to data analysis
Where will you acquire skills?
  • Category: Improving research tools
  • Category: Introduction to the components of a research report
  • Category: Building and improving metrics
  • Category: Managing the development and use of various research tools
  • Category: Basic approaches to data analysis

Data analysis and interpretation

Course 4

  • 21 hours

Course Details

What will you learn?
  • Introduction to data analysis and interpretation
  • Using qualitative and quantitative data analysis approaches
Where will you acquire skills?
  • Category: Using qualitative and quantitative data analysis approaches
  • Category: Data Analysis and Interpretation

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