In this study, we will explore digital consumer behavior and its impact on marketing. Your professional development in this area will help you understand consumers and improve your marketing strategies.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
This focused course program is designed to develop your planning and implementation skills in the field of digital marketing, taking into account all aspects related to consumer behavior and their journey. At the end of the program, you will be able to:
This focused course program does not require the development of a practical project. Assessment activities take place throughout each course. Each course includes:
Welcome to the “Marketing and Customer Approach” course. During the course, you will learn about general aspects that help an organization understand the success of marketing strategies, with an emphasis on the digital environment, while addressing the customer experience.
At the end of the course, you will understand the importance of marketing for an organization and how to analyze customer behavior.
The course includes four modules, available during the study weeks. Each module includes videos, readings, and learning tests. At the end of each module, you will find an assessment to test your knowledge.
We are very happy with your attendance at the course and hope that you will make the most of the concepts presented here.
Fun studies!
Welcome to the “Behavior and Digital Marketing” course. In this course, you will learn how an organization can analyze consumer behavior in the digital environment.
At the end of the course, you will be able to analyze, understand, and plan the customer approach in the digital environment.
The course includes four modules, available during the study weeks. Each module includes videos, readings, and learning tests. At the end of each module, you will find an assessment to test your knowledge.
We are very happy with your attendance at the course and hope that you will make the most of the concepts presented here.
Fun studies!
Welcome to the course “Digital Communication and Consumers.” In the course, you will learn about two central points in digital marketing: communication and consumers.
At the end of the course, you will be able to prepare a digital communication plan to achieve the desired results.
The course includes four modules, available during the study weeks. Each module includes videos, readings, and learning tests. At the end of each module, you will find an assessment to test your knowledge.
We are very happy with your attendance at the course and hope that you will make the most of the concepts presented here.
Fun studies!
Welcome to the course “Digital Strategy and Consumer Search Behavior.” In this course, you will learn about the tools that help an organization understand how to develop and track the process of preparing digital campaigns.
At the end of the course, you will understand how digital strategies integrate with consumer behavior and how using data can upgrade the level of your marketing strategy, for both large companies and start-ups.
The course includes four modules, available during the study weeks. Each module includes videos, readings, and learning tests. At the end of each module, you will find an assessment to test your knowledge.
We are very happy with your attendance at the course and hope that you will make the most of the concepts presented here.
Fun studies!
