Online Course – Certified Professional Internship in Social Media Marketing from Tecnológico de Monterrey

Become a social media expert. Develop a holistic approach to social media marketing.

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קורס אונליין - התמחות מקצועית מוסמכת בשיווק ברשתות חברתיות של Tecnológico de Monterrey

Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Communication skills
  • Time management
  • Troubleshooting
  • Teamwork
  • Critical thinking
  • Technological skills
  • Self-learning ability
  • Leadership skills

What you will learn in the course

Courses for which the course is suitable

  • Social Media Marketing Manager
  • Social Media Campaigns Specialist
  • Social Media Analyst
  • Digital Marketing Consultant
  • Social Media Content Manager
  • Digital Marketing Project Manager
  • Social Media Marketing Strategies Expert
  • Social media advertising campaign manager

Internship – 5-part course series

Course program

  • A comprehensive introduction to social media marketing
  • Developing, managing and improving social media campaigns
  • Assessing strengths and weaknesses of popular social media platforms:
    • Facebook
    • Twitter
    • LinkedIn
    • Google Plus
    • Instagram
  • Specific applications of practical cases

Final project

  • Building an annual social media marketing strategy
  • For a technology company in the data center sector

Details of the courses that make up the specialization

Introduction to Social Networks: Goals and Metrics

  • Course 1 • 13 hours • 4.4 (2,614 ratings)

Course Details

What you’ll learn
  • A holistic review of the use and application of social networks.
  • In-depth understanding of developing strategies required in an organization.
  • Digital principles and tools.
  • Analytical skills to choose the appropriate platform.
  • Understanding social listening for successful digital project management.

It is important to note that this course is an introduction to the subject of social listening, so only basic knowledge of marketing or related topics is required.

Advantages and content of the main social networks

  • Course 2 • 11 hours • 4.4 (952 ratings)

Course Details

What you’ll learn
  • Key aspects of social networking.
  • Distinguishing, classifying, and identifying unique features of network development.
  • General application in business and commerce.
  • Introduction to the most popular social networks today.
  • Trends in the use of social networks.
Skills you will acquire
  • Category: Social Networks
  • Category: Social Media
  • Category: Planning
  • Category: Digital Branding

Requirements, planning, execution and measurement of social media strategies

  • Course 3 • 18 hours • 4.5 (521 ratings)

Course Details

What you’ll learn
  • Managing campaigns through social networks.
  • Campaign management process.
  • Taking advantage of social networks to promote products and services.
  • Important factors in building a social media strategy.
  • Good planning is the basis for success.
  • A structure to move from planning to execution and measuring results.
  • A realistic and measurable strategy.
Skills you will acquire
  • Category: Social Media Marketing
  • Category: Marketing
  • Category: Marketing Strategies

Social networks in action

  • Course 4 • 14 hours • 4.6 (732 ratings)

Course Details

What you’ll learn
  • Identifying market needs and determining purchasing and selling strategies.
  • The challenge of being creative in defining strategies.
  • The importance of social networks in promoting products and services.
  • Implementing a social media strategy.
  • Considering managing the strategy with internal resources or agency services.
  • Active listening and tools for developing action.
  • Key metrics for measurement and techniques for optimizing strategy performance.
Skills you will acquire
  • Category: Social Media Marketing
  • Category: Marketing
  • Category: Planning

Social Media Marketing: Final Project

  • Course 5 • 6 hours • 4.5 (98 ratings)

Course Details

What you’ll learn
  • Developing a market strategy using social networks.
  • Emphasis on B2B trade.
  • Support from experts and other interns in the course.
  • Collaborative work to meet basic requirements.
Skills you will acquire
  • Category: Social Marketing
  • Category: Social Media Marketing
  • Category: Marketing

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