Online Course – Certified Professional Internship in Preparation for Meta’s Marketing Science Certificate

Unlock your potential in marketing analytics. Improve your marketing analytics skills and prepare to pass the Meta Marketing Science Certification Exam.

Suggested by: Coursera (What is Coursera?)

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קורס אונליין - התמחות מקצועית מוסמכת בהכנה לתעודת מדע השיווק של Meta של Meta

Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Marketing Statistics
  • Performance Marketing
  • Network Analytics
  • Evaluating advertising effectiveness
  • Marketing mix optimization

What you will learn in the course

Courses for which the course is suitable

  • Marketing Analyst
  • Market researcher
  • Marketing Campaign Manager
  • Marketing Data Analyst
  • Campaign Optimization Specialist

Internship – a five-course course series

This course series is designed for anyone interested in developing in-demand technical skills to start a career as a marketing analyst or better analyze their business. The program is designed for learners with basic experience in data analysis.

The courses were developed by marketing analytics experts at Aptly and Meta, and are designed to prepare you for jobs such as marketing analyst, market researcher, and more.

What will you learn?

  • Basic principles of marketing and how data influences marketing decisions.
  • Common statistical methods used to catalog audiences, evaluate campaign results, optimize the marketing system, and evaluate sales processes.

Using Meta Ads Manager

During the program, you will learn to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You will have the opportunity to apply your new skills to practical projects designed for the industry.

Certification

The final course prepares you for the Meta Marketing Science Certification Exam. Upon successful completion of the program, you will receive a certificate of completion from Coursera.

Hands-on Learning Project

During the program, you will practice your new skills in marketing data analysis through practical projects, including:

  • Identifying data sources
  • Evaluating advertising effectiveness
  • Optimization of sales processes
  • Optimize marketing campaigns using Meta Ads Manager

Your efforts will yield a portfolio that you can present to potential employers or use for your own business.

Details of the courses that make up the specialization

Marketing Analytics Fundamentals

  • Course 1
  • 11 hours
  • 4.8 (1,950 ratings)

Course Details

  • What you’ll learn
    • How data and its measurement impact marketing actions
    • Basic principles of marketing
    • How data is collected and the regulations surrounding its collection
  • The skills you will acquire

Categories

  • Data Analytics
  • Social Media Marketing
  • Meta Advertising
  • A/B testing
  • Ads Manager

Fundamentals of Statistics

  • Course 2
  • 21 hours
  • 4.7 (244 ratings)

Course Details

  • What you’ll learn
    • Basic principles of descriptive statistics and inference
    • Using statistical analysis to make data-driven decisions
    • How to formulate and test hypotheses and take action based on the results
  • The skills you will acquire

Categories

  • Marketing Sciences
  • Data Analytics
  • Social Media Marketing
  • Meta Advertising
  • Ad Manager at Meta

Data analysis methods for marketing

  • Course 3
  • 11 hours
  • 4.7 (237 ratings)

Course Details

  • What you’ll learn
    • How to plan and forecast your marketing efforts across different channels
    • How to use marketing mix and attribution models to maximize your efforts
    • How to evaluate and improve your sales funnel
  • The skills you will acquire

Categories

  • Marketing plan
  • Data Analytics
  • Linear regression
  • marketing
  • Marketing mix model

Marketing Analytics with Meta

  • Course 4
  • 13 hours
  • 4.8 (195 ratings)

Course Details

  • What you’ll learn
    • How to maximize your marketing campaign by evaluating campaign results
    • How to measure advertising effectiveness with Meta tools
    • How to perform a complete analysis of advertising from defining the hypothesis to presenting the results and recommendations
  • The skills you will acquire

Categories

  • Data Analytics
  • Linear regression
  • Statistical analysis
  • Statistical hypothesis testing

Preparation for the Meta Marketing Science Certification Exam

  • Course 5
  • 1 hour

Course Details

  • What you’ll learn
    • This course will gladly lead you to prepare for the Meta Marketing Science Certification Exam.
    • You will receive instructions regarding coordinating and conducting the test through Meta Blueprint.
    • You will get access to the study guide and other resources to help you prepare for the test.
    • This course is only available to students who have successfully completed Course 1: Marketing Analytics Fundamentals, Course 2: Statistics for Marketing, Course 3: Data Analysis Methods for Marketing, and Course 4: Marketing Analytics with Meta in this program.
  • The skills you will acquire

Categories

  • Data Analytics
  • marketing
  • Digital Marketing
  • Marketing Analytics

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