Online Course – Certified Professional Internship in Product Design and Management from Google and the University of Maryland College Park

Learn to discover, design, and deliver products that customers love.

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קורס אונליין - התמחות מקצועית מוסמכת בעיצוב וניהול מוצרים של Google ואוניברסיטת מרילנד קולג' פארק

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Product Management
  • Product design
  • Product development
  • Innovation
  • idea

What you will learn in the course

Courses for which the course is suitable

  • Product Manager
  • Active Product Manager
  • Product Planning Manager
  • Product Strategy Manager
  • Innovation Manager

Internship – 5-course course series

This specialization is designed for prospective and active product managers who are interested in pursuing a career in product management, product design, and related roles. Over five hands-on courses, you will learn the fundamentals of product design and management. Upon completion of the courses, you will build a personal toolkit of knowledge and techniques for approaching and solving real-world problems that product managers face.

Hands-on Learning Project

Learners will create a comprehensive set of designs and strategies for a new product or service, or for the improvement of an existing product or service. This includes:

  • Process of evaluating opportunities
  • Product-market fit analysis
  • Prototype
  • Their innovation funding program

Details of the courses that make up the specialization

Developing innovative ideas for product leaders

Course 1

  • 12 hours
  • 4.4 (194 ratings)

Course Details

What you’ll learn
  • Developing skills to identify and analyze entrepreneurial ideas as a product leader
  • Encourage entrepreneurial thinking with awareness of entrepreneurial mindset, motivation, and entrepreneurial behavior
  • Cultivate an entrepreneurial vision while paying attention to industry conditions, industry status, macroeconomic change, and competition
  • Promote entrepreneurial action with an understanding of value innovation and opportunity identification
Skills you will acquire
  • Category: Product Management
  • Category: Product Design
  • Category: Prototype
  • Category: Product Development
  • Category: User Experience (UX)

Product Management Fundamentals

Course 2

  • 6 hours
  • 4.6 (315 ratings)

Course Details

What you’ll learn
  • Discover the roles and responsibilities of a product manager
  • Understand how innovative product teams organize and manage
  • Explore marketing challenges, common marketing mistakes, understanding the customer, and renewing the 4Ps of marketing
  • Examine how to develop customers, solve customer problems, segment markets, and expand your market
Skills you will acquire
  • Category: Product Management
  • Category: Product Design
  • Category: Product Development
  • Category: Ideation
  • Category: User Experience (UX)

Determining product-market fit

Course 3

  • 8 hours
  • 4.5 (73 ratings)

Course Details

What you’ll learn
  • Determine who your target customer is and identify their needs and desires.
  • Define your value proposition and list the minimum feature set
  • Create your minimum viable product and user experience
  • Examine the minimum viable product and improve product-market fit
Skills you will acquire
  • Category: Venture Capital
  • Category: Corporate Finance
  • Category: Product Management
  • Category: Finance
  • Category: Entrepreneurial Financing

Creative design, prototyping and testing

Course 4

  • 11 hours
  • 4.1 (80 ratings)

Course Details

What you’ll learn
  • Convert product ideas into tangible assets
  • Create drawings, 3D renderings, and prototypes
  • Develop the minimum viable product (MVP)
  • Check discounts and verify customer interests
Skills you will acquire
  • Category: Leadership
  • Category: Product Management
  • Category: Product Development
  • Category: Marketing
  • Category: Customer Development

Financial Management for Product Leaders

Course 5

  • 9 hours
  • 4.6 (67 ratings)

Course Details

What you’ll learn
  • Learn the basics and how to create financial statements for new ventures in the corporate environment
  • Examine valuation techniques to understand how to assess and increase the value of the corporate venture
  • Investigate the various sources of internal and external funding for the corporate venture
  • Apply the lessons learned in the course to build a financing deal and attempt to raise funding for the corporate venture
Skills you will acquire
  • Category: Market Analysis
  • Category: Competition Analysis
  • Category: Innovation
  • Category: Ideation
  • Category: Entrepreneurship

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