This program is for anyone who is asking, “Is TikTok right for my business?”
Course One: Getting Started with TikTok
Getting to know the TikTok platform
Who is there and what are they creating?
Course Two: TikTok Marketing
How businesses use TikTok
Adapting the content to the platform
How to find an audience
Third Course: Advertising and E-Commerce on TikTok
Creating a TikTok Marketing Strategy
Creating advertising campaigns
Promoting and selling products through organic channels
Using data analytics to design future marketing strategies
Opportunities during the program
Create your own videos
Studying different TikTok accounts for inspiration and insights
At the end of the program, you will be able to:
Create fun and engaging TikTok videos
Understand how TikTok fits into your business’s marketing strategy
Explain how different businesses use TikTok
Create original content using hashtags, trends, filters, and more
Build and maintain a brand presence on TikTok
Create a content sharing board
Use TikTok Ads Manager to create and run campaigns
Set up an e-commerce integration on your TikTok account
Analyze data from your efforts to shape your future content strategy
Hands-on Learning Project
Learners will experiment with creating TikTok advertisements through guided simulations.
These simulations recreate the TikTok advertising platform and allow learners to get used to the platform in a practical environment before creating advertisements with their own personal accounts.
Details of the courses that make up the specialization
Getting started with TikTok
Course 1
8 hours
4.8 (16 ratings)
Course Details
What you’ll learn
Key features of TikTok, user demographics, and why it is an important platform for engagement.
How users interact with TikTok, and the best techniques for engaging with the TikTok community.
How to create interesting and shareable content on TikTok.
TikTok Marketing
Course 2
6 hours
4.6 (56 ratings)
Course Details
What you’ll learn
This is the second course in the “Marketing with TikTok” specialization. In this course, we will explore why and how businesses are using TikTok for marketing.
You will learn how to set up a business account and create a marketing strategy tailored to TikTok that will build your brand, establish an audience, and maintain your presence on this innovative platform.
Skills you will acquire
Category: Marketing Planning
Marketing planning
Category: Social Media Marketing
Social media marketing
Category: Content Creation
Content creation
Category: Content Marketing
Content Marketing
Advertising and e-commerce on TikTok
Course 3
4 hours
4.7 (46 ratings)
Course Details
What you’ll learn
This is the third course in the “Marketing with TikTok” specialization. In this course, we will explore different ways to advertise on TikTok and how to take advantage of each one.
You will also learn strategies for using TikTok in e-commerce.
Discover the analytics platform that TikTok has developed and how to use it to optimize your advertising efforts on this exciting platform.
