This specialization is suitable for learners who are interested in knowing how to manage public relations and brand communications.
You will learn how to use various tools to manage your company’s reputation.
You will learn about different types of media, how to work with journalists, and how to plan strategic communications to strengthen your company.
Internship results
At the end of the internship, you will leave with several items for your portfolio, including:
Media contact list
Press release
Story suggestion
Crisis Communication Plan
Hands-on Learning Project
Learners will create tools used in public relations, including:
Press release
Story suggestion
Media contact list
Crisis Communication Plan
The knowledge you will acquire in each course will guide learners to create and improve the basic tools that are used daily in public relations practice.
Details of the courses that make up the specialization
Principles of public relations
Course 1
Duration: 6 hours
Rating: 4.7 (472 ratings)
Course Details
What you will learn:
Define and describe the field of public relations and how it differs from related fields such as advertising and marketing.
Understand how mass journalism works and how news is produced, and where public relations comes into the process.
Cultivate target audiences and build goals for persuasive communication.
Create public relations tools for practical use, and understand how to implement them in daily routines.
Skills you will gain
Category: Press Releases
Category: Public Relations
Category: Branding
Category: Influencers
Course 2
Duration: 8 hours
Rating: 4.5 (55 ratings)
Course Details
What you will learn:
Define the organizational vision and core values.
Understand how public relations contributes to the branding process.
Define the theory of mass journalism and apply it to public relations practice.
Analyze mass media and understand public relations messaging strategy.
Skills you will gain
Category: Press Releases
Category: Public Relations
Category: Branding
Category: Influencers
The basics of public relations
Course 3
Duration: 4 hours
Rating: 4.5 (40 ratings)
Course Details
What you will learn:
Understand the elements of a press release and be able to write one yourself.
Understand media relations strategy.
Identify social media influencers that are a good fit for your brand or organization.
