Online Course – Certified Professional Internship at the Aptly Institute

Prepare for a career in search engine marketing. Learn how to create, manage, and improve search engine advertising campaigns and prepare for the Google Ads Search certification exam.

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קורס אונליין - התמחות מקצועית מוסמכת באפטלי אינסטיטוט

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Google AdSense
  • Conversion tracking
  • Campaign optimization
  • Digital advertising
  • Attribution modeling
  • Google search
  • Campaign measurement
  • Digital Marketing
  • Paid advertising
  • Keyword targeting

What you will learn in the course

Courses for which the course is suitable

  • Digital Campaign Manager
  • Google Ads Specialist
  • Search Advertising Manager
  • Digital Marketing Analyst
  • Advertising Strategies Manager
  • Campaign Optimization Specialist
  • Advertising Content Manager
  • Digital Marketing Consultant

Internship – a three-part course series

In this program, you will learn the capabilities and benefits of Google Ads. You will learn how to set up, implement, and measure a search advertising campaign using the tools and options available in Google Ads. You will also explore how to align strategies and settings with campaign goals to achieve optimal performance. This program will prepare you for the Google Ads Search Professional certification exam.

At the end of the program you will be able to:

  • Set up and monitor a search advertising campaign in Google Ads
  • Implement keyword targeting, assets, delivery strategies, and conversion tracking tools to improve campaign performance
  • Utilize Google Ads Performance Planner to improve performance
  • Register and prepare for the Google Ads Search certification exam.

No matter your current experience level, this program will teach you how to create, manage, and optimize search advertising campaigns using Google Ads.

Hands-on Learning Project

During the program, you will practice your new skills, including keyword generation and ranking, and creating responsive text ads through hands-on projects. This program will prepare you to implement a Google search advertising campaign for a specific scenario or real-world application.

Details of the courses that make up the specialization

Google Search Advertising Basics

Course 1 • 21 hours

Course Details
What you will learn:
  • The benefits and capabilities of Google advertising
  • The Basics of Keyword Targeting, Research, and Planning
  • Important concepts and data for evaluating a Google advertising campaign
  • How assets can affect campaign performance
What will you gain:
  • Category: Google Advertising
  • Category: Campaign Measurement
  • Category: Digital Advertising
  • Category: Keyword targeting

Implementing Google search advertising

Course 2 • 13 hours

Course Details
What you will learn:
  • How to choose the right bidding strategy
  • How to target ads to specific user groups
  • How to decipher key performance indicators
  • How to create a Google search campaign
What will you gain:
  • Category: Methodology (Marketing)
  • Category: Conversion Tracking
  • Category: Campaign Optimization
  • Category: Modeling Methodology
  • Category: Performance Management
  • Category: Bidding for Search Ads

Preparing for Google Search Advertising Certification

Course 3 • 3 hours

Course Details
What you will learn:
  • Topics included in the Google Search Advertising Certification Exam
  • How to register and prepare for the Google Search Advertising Certification Exam
  • Information about career paths in search marketing jobs
What will you gain:
  • Category: Digital Advertising
  • Category: Google Advertising
  • Category: Google Search Advertising
  • Category: Keyword targeting

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