Develop a career in social media marketing. Learn all the marketing skills needed to succeed in the modern workplace with actions like liking, sharing, and tweeting.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Welcome to the Digital Marketing Institute, the global standard in digital marketing certification.
More than 4.6 billion people worldwide use social networks in 2022. This rapid growth, combined with the pace of innovation and adoption of mobile technologies, has completely transformed consumer expectations, how they make purchasing decisions, and the way businesses work to support their customers.
This specialization is designed for those interested in launching a general career in digital marketing or as a social media specialist. In addition, the courses will upgrade your knowledge and skills in essential areas such as:
After you complete all the courses in this training, you will receive:
Power Membership will give you access to a content-rich library, full of practical resources that will help you at every stage of your career and keep you up to date with the latest developments and insights in digital marketing.
In this specialization, learners will solve a wide range of real-world business problems while applying the skills and techniques they have learned. Learners will select social media channels and create buying personas and content boards to target content to these personas. Based on their selection of social media channels, they will also prepare detailed campaign targeting plans to help create paid advertising campaigns.
