Online Course – Certified Professional Internship in Marketing Mix Implementation from IE Business School

Leverage your product with the marketing mix. Learn to master the marketing mix and give your product a competitive advantage.

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קורס אונליין - התמחות מקצועית מוסמכת ביישום תערובת השיווק של IE Business School

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Time management skills
  • Problem-solving skills
  • Communication skills
  • Teamwork skills
  • Creative thinking skills
  • Information analysis skills
  • Decision-making skills
  • Task management skills
  • Learning methodology skills
  • Technology skills

What you will learn in the course

Courses for which the course is suitable

  • Product Manager
  • Marketing Manager
  • Marketing Strategies Expert
  • Brand Manager
  • Distribution Channel Manager
  • Sales Promotion Manager
  • Marketing Communications Manager
  • Public Relations Manager
  • Advertising Manager
  • Marketing consultant

Internship – 5-part course series

In this specialization, we will explore the marketing mix and the capabilities required to implement successful marketing strategies. Join us and discover the four key concepts of the marketing mix model, also known as the 4Ps:

  • product

    (Product and Brand Management)

  • price

  • place

    (Distribution and Retail Channel Strategy)

  • Promotion

    (Communications, Public Relations and Advertising Strategies)

The course focuses primarily on application so that you can immediately apply the lessons you learned in your work or in a business idea you are considering launching.

After completing the four courses, you will be able to participate in the final project where you will have the opportunity to apply what you learned in the internship by managing a real product using the marketing mix.

Details of the courses that make up the specialization

Brand and product management

Course 1 • 12 hours • 4.7 (2,607 ratings)

Course Details
  • What you’ll learn
    • Understand the concepts of product and brand strategy to develop the processed support needed to determine a winning product and brand strategy.
    • Define a brand name and identity, and develop a system for integrating future products into the product portfolio, to enhance its value and support growth.
    • Describe the customer experience journey to identify, define, and implement key brand touchpoints.
    • Explain and implement the process for embedding a brand within the organization to encourage employees to deliver on the brand’s promises.
Skills you will gain
  • Category: Advertising
  • Category: Communication
  • Category: Integrated Marketing
  • Category: Marketing Management
  • Category: Marketing Mix
  • Pricing strategy

Course 2 • 13 hours • 4.6 (1,001 ratings)

Course Details
  • What you’ll learn
    • Become familiar with the pricing approach for a product or service and consider the effects of pricing psychology on the perception of quality.
    • Learn how to price discriminate based on customer characteristics and how to use purchase quantity, product assembly, and different product variants.
    • Discover customers’ willingness to pay or reaction to price through surveys, experiments, and market information.
    • Calculate the price elasticity for a given product or service and find out what its optimal price is.
Skills you will gain
  • Category: Pricing
  • Category: Marketing Communications
  • Category: Brand and Product Management
  • Category: Channel Management
  • Category: Marketing Mix

Channel Management and Retail

Course 3 • 10 hours • 4.5 (1,104 ratings)

Course Details
  • What you’ll learn
    • Get to know the steps in planning and managing a distribution channel, identify the most important players, their roles, and how to deal with conflicts.
    • Get to know types of retail strategies and how retailers maintain competitive advantages over competitors.
    • Discover different growth opportunities for retailers and determine which entry strategy is best for different situations.
    • Understand the importance of a strategic online presence for retailers and future trends in retail.
Skills you will gain
  • Category: Product Strategy
  • Category: Brand Architecture
  • Category: Customer Experience
  • Category: Brand and Product Management
  • Category: Brand Engagement

Integrated marketing: advertising, public relations, digital marketing and more

Course 4 • 10 hours • 4.7 (2,327 ratings)

Course Details
  • What you’ll learn
    • Define what integrated marketing (IMC) is and learn how the marketing process works.
    • Learn theories about how advertising works and how consumers make decisions.
    • Discover theoretical approaches to advertising design and learn about message strategies, advertising appeal, and execution frameworks.
    • Get to know the components, latest trends, and tools used in the marketing communications mix.
Skills you will gain
  • Category: Pricing
  • Category: Price Discrimination
  • Category: Sales
  • Category: Pricing Strategies
  • Category: Psychology of Pricing

Marketing Mix Implementation – Final Course

Course 5 • 19 hours • 4.6 (97 ratings)

Course Details
  • What you’ll learn
    • Provide learners with valuable skills in brand and product management, which can enhance their ability to tackle real-world marketing challenges effectively.
    • To improve learners’ skills in pricing strategy and its relevance in a real business context.
    • Gain valuable insights into channel management and its importance, especially for innovative companies like Tesla.
    • Demonstrate professionalism in making integrated marketing decisions and critically evaluate marketing mix strategies.
Skills you will gain
  • Category: Trade Marketing
  • Category: Retail Management
  • Category: Supply Chain Management
  • Category: Retail
  • Category: Channel Management

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