Lead successfully in a changing business environment. Learn key strategies for successfully leading organizational change through five additional courses and a final project.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Prepare yourself to successfully lead organizations through clarity of purpose and effective collaboration—by building and motivating teams; crafting and communicating powerful stories; developing strategies for appropriate influence; understanding fundamental customer data; and implementing innovative approaches to generating impact.
This specialization equips aspiring managers to lead change and utilize various roles and functions within for-profit institutions to create lasting value in the marketplace.
At the end of the course, students will create a final project that will allow them to apply what they have learned.
Are leaders born or made? Learn the essential skills to develop and grow your leadership toolbox, design collaborative teams, and create winning negotiation strategies. High-Level Collaboration: Leadership, Teamwork, and Negotiation focuses on leadership, teamwork, and negotiation. Students will engage in independent assessments to analyze their leadership style, develop team documents to optimize their teams, and develop an action plan for effective negotiation. Course meetings repeat every 2 weeks on Monday with a 5-day registration period.
Storytelling is an essential part of leadership. Effective leaders communicate to motivate talent to succeed; collaborate with investors and communities; connect with customers and grow their impact in the world as part of a global community. Developing an authentic, credible, and compelling narrative is essential to a leader’s success. This course helps leaders find their personal story through personal branding; develop storytelling success with all stakeholders; establish an effective voice during a crisis; engage with social media and external stakeholders; and communicate a vision for innovation.
This course will provide students with a general framework and accountability for analyzing situations of persuasive influence. Students will be able to identify different challenges that influencers face and build appropriate strategies to deal with these challenges. The broad goal is to provide students with not only a broad collection of influence tools, but also an understanding of how different tools are useful in different situations. The course will focus on four main topics: strategies for influencing personal attitudes; strategies for influencing social factors that influence behavior; strategies for influencing people’s perceived ability to perform the desired behavior; and strategies for getting people to act on their existing intentions.
The success of any organization depends on attracting and retaining customers. Although the marketing terms in this regard are well-known, digital technology has empowered customers, while generating large amounts of data, revolutionizing the processes through which organizations acquire and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that will yield an advantage over competitors, and develop data science skills to effectively manage, allocate resources, and confidently navigate this challenging environment.
Today’s world of work requires a new leadership style to encourage and accelerate innovation. Design offers a new way to discover market opportunities, refine ideas, mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience in applying a human-centered design process to real-world challenges, requiring you to explore the environment around you. Learn how to engage end users, effectively formulate problems, identify potential solutions, and build prototypes to test hypotheses and learn what works (and what doesn’t). Then, dive into a variety of new and small ways to bring design innovation to your organization.
The final project includes a case study that must be tackled to complete the internship. In the case study, you will be asked to serve as the designated CEO of a fictional private medical device company. From the company’s perspective, the customers are the clinics that use and reimburse its products, not the end users of the company’s products. The company is currently facing a variety of challenges, including barriers to access for users around the world, as well as internal conflict over company priorities and new disruptive technology. You will be asked to help the board address major industry changes by developing a strategy to address these challenges. Specifically, you will submit materials that respond to a variety of challenges related to the case. The materials will be evaluated by peers on how you professionally applied the concepts and skills explored during the internship, assessed your leadership skills, managed data to help you make informed decisions, developed a customer-centric design process, and communicated your strategy to relevant stakeholders.
