Start your career in social media marketing. Develop employable skills and credentials that will take you from entry-level to job-ready in five months. No previous degree or experience required.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
If you’re already using social media for your business or are new to digital marketing, you’ve come to the right place. This program includes six courses written by digital marketing experts from Aptly and Facebook marketing professionals, providing relevant content to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn how to establish an online presence, create posts, grow a following, and manage your social media accounts. You’ll develop skills in creating and managing social media advertising campaigns, and learn how to evaluate the results of your marketing efforts. Most importantly, throughout the program, you’ll practice your new skills through practical projects, and you’ll be able to showcase the results in your portfolio. Upon successful completion of the course, you will receive a Coursera Certificate of Participation and a Facebook Certified Digital Marketing Partner certificate, which will demonstrate your skills in social media marketing and using Facebook Ads Manager.
Hands-on Learning Project
Our projects offer the opportunity to put your social media marketing skills into practice. From setting your business and brand goals to creating and evaluating an advertising campaign using Facebook Ads Manager, you’ll work directly on social media platforms to create content that encourages interaction and engagement, discover the ins and outs of each social media platform, practice analyzing metrics, and more. Your outcomes will include a portfolio that you can share with a future employer or use in your own business.
