## Professional Certificate – A series of 7 courses to prepare for a new career in digital marketing and e-commerce. All in less than six months. No prior experience or certification required. More than ever, companies need talent in digital marketing and e-commerce; 86% of company executives indicate that digital commerce will be the most relevant path to growth. There are 218,000 fill-in positions in the US in this growing field, with an average annual salary of $51,000. You will develop entry-level skills and know how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from Google subject matter experts and have the opportunity to create a personal portfolio with projects like customer profiles and social media schedules. In the US, 75% of Google Career Certificate graduates report a positive impact on their careers within six months. Check out all of Google’s career certificates [here](https://www.coursera.org/google-career-certificates). This program is not confidential. All Google Search teaching resources are publicly available. Read the [official Google Search documentation](https://developers.google.com/search/docs). ¹Salary data from the Burning Glass Labor Insight report in the US (median with 0-5 years of experience) and entry-level job data. Data on jobs relevant to the programs offered (01/04/2021 – 31/03/2022). ²Based on survey responses with program graduates, USA, 2021. ### This program’s applied learning project includes over 190 hours of instruction and hands-on content that simulates scenarios essential for professional success in digital marketing and e-commerce. The interactive content is developed by experienced Google collaborators. **Skills learned include:** Developing digital marketing and e-transaction strategies; Attracting and engaging customers through digital marketing channels, such as search and email; Measuring marketing analytics and sharing insights; Building e-commerce stores, analyzing e-commerce performance, and retaining customers. **Platforms and tools you’ll learn include:** Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Through videos, assessments, and hands-on activities, you’ll learn how to use the popular tools and platforms required for entry-level jobs. Learn skills sought by top employers.
