Online Course – Google Certified Professional Certificate in Digital Marketing and E-Commerce

Your step into a career in digital marketing. With this program, you will acquire the skills you need to work in digital marketing and e-commerce in less than six months. You do not need a university degree or previous experience in the field.

Suggested by: Coursera (What is Coursera?)

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Developing digital marketing and e-commerce strategies
  • Attract customers and communicate with the audience through various channels
  • Analyze metrics and share information
  • Create online stores and evaluate their performance
  • Retain customers
  • Using platforms and tools such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter

What you will learn in the course

Courses for which the course is suitable

  • Digital Marketing Manager
  • E-commerce Manager
  • Marketing Analyst
  • Social Media Content Manager
  • Advertising Campaign Manager
  • Online store manager
  • Google Ads Expert
  • Google Analytics Expert
  • Customer Relations Manager
  • Digital Marketing Project Manager
  • Graphic designer for digital marketing
  • Email Campaign Manager
  • Social Media Manager
  • Digital Marketing Consultant
## Professional Certificate – 7-Course Series Prepare for the Google Career Certificate in Digital Marketing and E-Commerce, which you can complete in less than six months, with no prior experience or degree required. Companies are looking for talent to fill roles in these high-growth fields. **86% of business leaders** say e-commerce will become the most important sales channel for their organizations to grow. After completing this certificate, you will gain the skills necessary for an entry-level role and learn to use tools and platforms such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. In addition, you will learn from Google experts and create a portfolio of projects, such as ideal clients and social media calendars, to present to potential employers. **75% of Google Career Certificate graduates in the United States report an improvement in their employment situation in less than six months.** Check out all of Google’s career certificates [here](https://www.coursera.org/google-career-certificates). This program does not contain any proprietary information. All of the Google features covered are publicly available. You can access more information in Google’s official [Google Policies](https://developers.google.com/search/docs). **Hands-on Learning Project** The program includes over 190 hours of hands-on lessons and assessments that simulate real-world digital marketing and e-commerce situations. The content is interactive and designed by Google partners with experience in the field. **Among the skills you will acquire are:** Develop digital marketing and e-commerce strategies; attract customers and communicate with your audience through various channels; analyze metrics and share information; create online stores and evaluate their performance, and retain customers. **You will learn to use, among others, the following platforms and tools:** Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Through videos, assessments, and hands-on exercises, you’ll learn to use the tools and platforms required for an entry-level role. You’ll gain the skills that many employers are looking for in today’s marketplace.

Details of the courses that make up the specialization

Courses in digital marketing and e-commerce

Course 1: Fundamentals of Digital Marketing and E-Commerce

  • Course duration: 17 hours
  • What you’ll learn:
    • Explain the roles of a digital marketing and e-commerce analytics coordinator
    • Understand the concept of the marketing funnel
    • Understand the components and objectives of a digital marketing and e-commerce strategy
  • Skills you will acquire:
    • Digital Marketing
    • Marketing analysis and measurement
    • Understanding the stages of e-commerce

Course 2: Attract and engage with customers through digital marketing

  • Course duration: 21 hours
  • What you’ll learn:
    • Identify strategies for building brand recognition
    • Explain SEO goals and important terms
    • Optimize website content for SEO

Course 3: Convert Likes to Leads: Communicate with Customers Online

  • Course duration: 27 hours
  • What you’ll learn:
    • Define social media marketing and focus campaign goals
    • Write, plan and repurpose marketing content for social networks

Course 4: Creativity in the Inbox: Email Marketing

  • Course duration: 25 hours
  • What you’ll learn:
    • Understand the role of email marketing within a digital strategy
    • Write emails, headlines, and texts effectively

Course 5: Evaluate, Succeed: Marketing Analysis and Measurement

  • Course duration: 26 hours
  • What you’ll learn:
    • Define media planning and strategies
    • Evaluate metrics against performance targets and adjust budget or strategy

Course 6: Get Sales: Create, Launch, and Manage Ecommerce Stores

  • Course duration: 22 hours
  • What you’ll learn:
    • Understand essential e-commerce strategies and procedures
    • Create an engaging online customer experience

Course 7: Satisfaction Guaranteed: Developing Online Customer Loyalty Strategies

  • Course duration: 26 hours
  • What you’ll learn:
    • Identify common customer retention strategies
    • Manage relationships with customers and measure their satisfaction

If you have any further questions or need more information, please feel free to contact us!