Upgrade your business and marketing capabilities. Gain a competitive advantage by acquiring knowledge and skills in the interconnected worlds of business and marketing.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
As part of this specialization, you will develop knowledge and skills in the connected fields of business and marketing.
The “Fundamentals of Marketing Strategy” course is highly interactive, and is designed to offer learners the opportunity to share ideas and participate in discussions with other students. Throughout the course, learners will be exposed to key models and paradigms in marketing, and how to formulate an effective marketing strategy. Learners will also engage in the exploration and application of key models to discover further insights into implementing an effective marketing strategy in a competitive business environment. By the end of the course, learners will have gained a deeper understanding of the nature of the dynamic marketing environment, and have developed new skills that will enable them to conduct reviews of the macro and micro marketing environments for an organization, and most importantly, be able to design and implement an effective marketing strategy.
Studying international business is essential for anyone who wants to be a modern, well-informed person. Understanding the guidelines of the international business environment, the mechanisms of cross-border business activity, and the motivations for engaging in these activities will help you understand the contemporary business context and navigate yourself in our complex era.
This MOOC provides essential knowledge about international business, key players, and current trends. It combines relevant theoretical frameworks with contemporary business cases and focused learning materials. Students will be able to familiarize themselves with concepts such as globalization, internationalization, multinational companies, and institutions, as well as see how they are interconnected, and draw conclusions about contemporary work practices.
The mission of organizations is either to provide customers with the services they need, or to design, produce, and deliver products that customers need. How do companies and organizations manage the various tasks they perform? How can work processes help organizations be competitive? Operations management is concerned with the design, planning, and control of operational systems for delivering goods and services. This course will provide an introduction not only to the development of operational systems but also to the ways in which work practices can help achieve organizational excellence.
What does it mean to be a consumer in a consumer society? In this course, we examine marketing from the perspective of what marketing does rather than how it is done. It is not just how we buy the products that are sold to us, but how we are influenced by the products and services we encounter. This course prepares students for a more analytical understanding of the role that marketing operations play in shaping our consumer culture and our lives. Rather than asking how “we” can sell more to consumers, the course asks, what does it mean to be considered a consumer at this historical moment?
