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Suggested by: Coursera (What is Coursera?)
No prior knowledge required
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The modern business is a dynamic enterprise, and leading it today requires a combination of essential skills, from design awareness and digital transformation, to product management and information technology.
This specialization covers these important skills and concepts and their implications for companies and businesses. It begins with Digital Transformation, created at the Darden School of Business at the University of Virginia, and led by leading faculty from Darden and global management experts from The Boston Group.
Next, she introduces design consciousness, which provides you with the tools to become new thinkers and uncover creative opportunities at every level and in every type of organization.
Next, this specialization deals with what it takes to be a product person in today’s digital age, which is a different process than what product management was in the past.
Finally, because now more than ever, companies are investing heavily in information technology, the final part of this specialization will cover the key challenges within organizational information technology, and how to address them through the disciplined use of design consciousness principles.
Learners will move from using BCG’s digital transformation framework to create the practical focus for successful product management. They will focus on prototyping strategically balanced processes for implementation within your IT infrastructure.
In particular, you will learn how to prototype and test solutions iteratively, to ensure that they not only don’t break, but also deliver better results.
