Online Course – Certified Professional Certificate in Meta Marketing Analysis

Advance your career in marketing analytics. Build job-ready skills—and essential AI skills—for an in-demand career. Earn a certificate from Meta in 7 months or less. No degree or prior experience required.

Suggested by: Coursera (What is Coursera?)

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קורס אונליין - תעודה מקצועית מוסמכת באנליזת שיווק מטה של Meta

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

Technical skills required as a marketing analyst
Understanding basic principles of marketing
Analyzing the impact of data on marketing decisions
Implementing the OSEMN data analysis framework
Using tools like spreadsheets, SQL, and Python
Relevant data analysis
Statistical Methods for Audience Segmentation
Evaluating campaign results
Marketing mix optimization
Sales funnel assessment
Data visualization using Tableau
Creating campaigns in Meta Ads Manager
Evaluating campaign results
Conduct experiments to improve campaigns
Applying skills in practical projects
Identifying data sources
Clean and filter data in spreadsheets
Data classification and exploration using Python
Sales funnel optimization
Optimization of marketing campaigns

What you will learn in the course

Courses for which the course is suitable

Marketing Analyst
Marketing researcher
Data Analyst
Marketing Campaign Manager
Sales Funnel Optimization Expert
Campaign results analyst
Data visualization expert
Develop skills in SQL and Python
Marketing Project Manager
Digital Marketing Consultant

# Professional Certificate – 8-Course Series ## Description: This eight-course program is designed for anyone interested in acquiring the technical skills needed to start a career as a marketing analyst or better analyze their business. No prior experience is required. Developed by marketing analytics experts from Aftelly and Mate, the program aims to prepare you for positions such as marketing analyst, marketing researcher, and more. You will learn basic marketing principles, how data influences marketing decisions, and how to apply the OSEMN data analysis framework to address common analytical questions. You will learn how to use essential tools such as spreadsheets, SQL, and Python to collect, connect, and analyze relevant data. You will learn common statistical methods used to segment audiences, evaluate campaign results, maximize the marketing mix, and evaluate sales funnels. During the program, you will gain proficiency in data visualization using Tableau, and learn how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to improve your campaigns. You will have the opportunity to apply your new skills to industry-specific, hands-on projects. The final course prepares you for the Meta Marketing Science Professional Certification Exam. Upon successful completion of the program, you will receive a Certificate of Completion from Coursera. If you choose to take and pass the Meta Marketing Science Professional Certification Exam, you will also receive the Meta Marketing Science Professional Certification Certificate. ## Hands-on Learning Project: During the program, you will practice your new marketing data analysis skills through practical projects, including: – Identify data sources – Using spreadsheets to clean and filter data – Using Python for data classification and exploration – Using Tableau to visualize results – Evaluating advertising effectiveness – Sales funnel optimization – Optimize marketing campaigns using Meta’s Ad Manager. Your efforts will yield a portfolio that you can present to potential employers or use for your business.