Complementary products

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Complementary products

Complementary products

Complementary products (we refer to products 1 and 2)

These are products which are usually used together.

Products 1 and 2 are complementary products, if the growth in demand for one of them results in an increase in demand for the other, and vice-versa – if a decrease in demand for one product results in a reduction in demand for the other.

In general: the demand for them at any time is in the same direction.

Examples of complementary products: vehicles and gas, computers and software.

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