Online Course – Certified Professional Specialization in Strategic Communications Campaigns – Google, University of Colorado Boulder

Create your own strategic communications campaign! Use sponsored, earned, and shared communications to reach your target audience!

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קורס אונליין - התמחות מקצועית מוסמכת בקמפיינים של תקשורת אסטרטגית - גוגל

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • advertising
  • Business communication
  • marketing
  • Marketing communications
  • Public relations
  • Business Marketing
  • Business process
  • Advertising campaign
  • Business strategy

What you will learn in the course

Courses for which the course is suitable

  • Marketing Campaign Manager
  • Marketing Communications Manager
  • Public Relations Manager
  • Integrated Campaigns Specialist
  • Brand Manager
  • Marketing Content Manager
  • Social Media Manager
  • Campaign data analyst
  • Marketing consultant
  • Marketing Project Manager

Internship – 3-part course series

Integrated media campaigns

  • A cardinal tool in the marketing toolbox.
  • Target specific audiences.
  • A variety of media are used:
    • Paid media
    • Purchased media
    • Social media
  • Can drive sales, increase customer engagement, build a community, or establish and maintain brand identity.
  • Precise planning can solve communication problems for a brand or organization.

What will you learn?

  • How to plan, implement, and evaluate integrated communications campaigns.
  • The “quick and easy” version of campaign planning.
  • Strategies and tools for organizing advertising and public relations campaigns.
  • Communicating with target audiences about your company.
  • A communications campaign plan that will include goals, strategies, and tactics.

Hands-on Learning Project

  • Planning and developing a communications campaign plan for your brand or organization.
  • Improving the campaign plan with feedback from peers.
  • Looking at real-life professional examples.
  • You promised to make your plan even stronger!

Details of the courses that make up the specialization

Integrated campaigns and strategic communications

Course 1

  • 6 hours
  • 4.7 (23 ratings)

Course Details

What you’ll learn:
  • Understand what integrated campaigns are and what value they bring to your organization.
  • Define the communication problem and outline relevant communication goals and objectives.
  • Plan an integrated communications campaign based on relevant research that meets the communications objectives and includes reporting and evaluation.
  • Produce a professional and integrated communications campaign.
The arts you will develop:
  • Category: Strategic Management
  • Category: Marketing Communications
  • Category: Public Relations
  • Category: Advertising campaign
  • Category: Business Strategy

Understanding campaign components

Course 2

  • 9 hours

Course Details

What you’ll learn:
  • Define the brand’s communication problem and implement strategic communication methods to solve it.
  • Plan a communications campaign whose success can be measured.
  • Consider brand architecture and how the campaign goal impacts communication strategies.
  • Apply social skills to evaluate key performance indicators at the end of the campaign cycle.
The arts you will develop:
  • Category: Market Research
  • Category: Marketing Communications
  • Category: Public Relations
  • Category: Advertising campaign
  • Category: Research and Design

How to implement and evaluate communication campaigns

Course 3

  • 3 hours

Course Details

What you’ll learn:
  • Understand how to implement campaign tactics in accordance with the strategy.
  • Understand the importance of evaluation in campaign planning.
  • Understand the campaign planning process in full.
The arts you will develop:
  • Category: Business Communication
  • Category: Marketing Communications
  • Category: Public Relations
  • Category: Marketing
  • Category: Advertising campaign

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