Online Course – Certified Professional Specialization in Strategic Customer Relationship Management and Sales Techniques from HubSpot Academy

Specialization in leading people and teams. Launch your career in inbound sales. Go from beginner to job-ready in (timeframe) and get certified in the specialization from HubSpot. No prior experience is required to get started.

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קורס אונליין - התמחות מקצועית מוסמכת בניהול קשרי לקוחות אסטרטגיים וטכניקות מכירה של HubSpot Academy

Professional Certificate

Beginners Intermediate level Advanced involved

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Customer Relationship Management (CRM)
  • Sales promotion
  • Inbound sales
  • Sales Process Engineering
  • Lead management

What you will learn in the course

Courses for which the course is suitable

  • Sales representative
  • Inbound Sales Representative
  • Sales promotion partner

Internship – Series of 5 courses

In this internship, you will learn fundamental leadership skills, including how to inspire and motivate people, manage talent, influence without authority, and lead teams. The internship will not only be with faculty from the University of Michigan. You will also learn directly from exceptional employees, such as Jeff Brodsky, Morgan Stanley’s Global Head of Human Resources, and John Beilein, former head coach of the University of Michigan basketball team.

We will share our research on how to lead people and teams effectively, and work with you to apply these insights to your teams and your leadership. In each course, you will apply new leadership skills by working on a series of practical leadership assignments. In addition, the final course will equip you to face real-life leadership challenges.

Hands-on Learning Project

  • Prepare yourself for a career in inbound sales
  • Get professional-level training from HubSpot Academy
  • Showcase your skill with portfolio-ready projects
  • Get an employer-recognized certification from HubSpot Academy
  • Be eligible for in-demand positions: Sales Representative, Inbound Sales Representative, Sales Motivation Partner

Details of the courses that make up the specialization

Sales empowerment

  • Course 1 • 27 hours

    Course Details
    What you’ll learn
    • How to manage sales empowerment by coordinating sales and marketing teams
    • Strategies for building relationships with your buyers
    • How to ensure continued success for customers, even after the sale

Inbound sales

  • Course 2 • 20 hours

    Course Details
    What you’ll learn
    • How to Develop an Inbound Sales Strategy That Uses Social Selling
    • How to identify and contact inbound leads using a contact sequence
    • How to create a personalized sales presentation that answers customers’ questions and moves them to make a purchase

Lead Management with HubSpot

  • Course 3 • 21 hours

    Course Details
    What you’ll learn
    • How to create an effective lead management and workflow strategy
    • Lead sorting, quality, and maintenance within HubSpot
    • How to track and report lead management results on a dashboard

Sales report with HubSpot

  • Course 4 • 17 hours

    Course Details
    What you’ll learn
    • How to audit, clean, and organize your data with HubSpot’s CRM platform
    • Identify and analyze key metrics for sales effectiveness and customer service success in line with your business goals
    • How to create custom reports in the HubSpot dashboard with compelling data visualizations

Smooth sales management

  • Course 5 • 16 hours

    Course Details
    What you’ll learn
    • How to create an efficient and effective sales process
    • How to develop a sales team recruitment strategy
    • How to implement an effective onboarding program for your sales team

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