Online Course – Certified Professional Internship in Digital Marketing Planning and Strategy with Google and Tecnológico de Monterrey

Live and transform your digital marketing strategy. Develop and transform the digital marketing strategy of businesses in the modern world.

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קורס אונליין - התמחות מקצועית מוסמכת בתכנון ואסטרטגיה של שיווק דיגיטלי עם Google ו-Tecnológico de Monterrey

Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Time management
  • Interpersonal communication
  • Troubleshooting
  • Critical thinking
  • Teamwork
  • leadership
  • Presentation skills
  • Learning strategies
  • Coping with stress
  • Writing skills

What you will learn in the course

Courses for which the course is suitable

  • entrepreneur
  • Brand Manager
  • Business manager
  • Digital Marketing Expert
  • Digital Marketing Analyst
  • Digital Strategy Manager
  • Digital Marketing Project Manager
  • Digital Marketing Consultant

Internship – a three-part course series

The program is designed for entrepreneurs, brand managers, and business executives who are interested in developing a digital marketing strategy. In the three courses of the specialization, we will review how to implement a digital strategy, from understanding the business’s target audience, planning the strategy, to measuring and returning on investment.

Main topics

  • Understanding the target audience
  • Strategy planning
  • Measurement and rate of return on investment

Discussion of digital marketing trends

In addition, we will discuss the process of change and digital marketing trends in a dynamic, connected, and open context. Adapting to change is very important in digital marketing strategy, and this specialization shows how to succeed in the increasingly complex digital world.

Hands-on Learning Project

Students will analyze the theoretical and practical concepts related to digital marketing, learned during the courses, and exchange ideas for projects based on real cases with the aim of finding solutions to problems.

Practical approach to content

Each course includes a hands-on approach to the content, where students can track their learning progress.

Details of the courses that make up the specialization

What to do with your digital strategy in times of change?

Course 1 • 22 hours • 4.8 (82 ratings)

Course Details
  • What you will learn: This course is intended for entrepreneurs and small and medium-sized business owners, as well as managers in commercial fields, who are interested in understanding the fundamentals and strategies of digital strategy.
  • The course focuses on using digital communication tools in the context of situations that present specific challenges, such as launching a business or brand, or dealing with a crisis.
Skills you will acquire
  • Category: Planning
  • Category: Strategy
  • Category: Teamwork
  • Category: Design
  • Category: Communication

Formulating your digital strategy

Course 2 • 20 hours • 4.8 (26 ratings)

Course Details
  • What you will learn: This course is designed for business owners, company managers, freelancers or entrepreneurs who are interested in learning how to take advantage of the digital world to expose the offer of their services, products or personal brand; through the implementation of a digital strategy.
  • In the second course, you will receive a framework for planning the strategy and will be described in detail the main tools that can be used to create a basic plan that will help begin its proper implementation.
Skills you will acquire
  • Category: Decision Making
  • Category: Planning
  • Category: Strategies
  • Category: Teamwork
  • Category: Communication

Driving change in digital marketing

Course 3 • 22 hours • 4.8 (69 ratings)

Course Details
  • What you’ll learn: This course is the third in a series of digital marketing courses. If you’ve reached this point, it means you’re very interested in digital marketing and want to fully integrate it into your business or brand.
  • In this course, we will see the importance of change in digital marketing, as this is not a static discipline, but rather dynamic and constantly changing.
  • We will review the challenges that change entails, as well as the main tools to overcome them.
Skills you will acquire
  • Category: Management
  • Category: Strategies
  • Category: Analysis
  • Category: Creativity
  • Category: Communication

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