Online Course – Certified Professional Internship in Your Startup from Google and IE Business School

Discover how to scale your startup with growth strategies. Learn about the importance of growth mindset and how to apply it to products, processes, and people in your business.

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קורס אונליין - התמחות מקצועית מוסמכת בסטארטאפ שלך של Google ו-IE Business School

Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Understanding basic concepts in software development
  • Ability to program in different languages
  • Develop algorithms and problem solving
  • Working with databases
  • User interface development
  • Working in teams and agile methods
  • Understanding information security concepts
  • Ability to perform tests and fix bugs
  • Automated tool development
  • Understanding software architecture principles

What you will learn in the course

Courses for which the course is suitable

  • Startup Manager
  • Business Development Manager
  • Product Manager
  • Business Expansion Consultant
  • Team Manager
  • Marketing Manager
  • Strategy Manager
  • Process Manager
  • Human Resources Manager
  • Project Manager

Internship – a four-part course series

This internship is intended for anyone who runs a startup or is interested in learning how to significantly scale their business.

At the end of the internship, learners will be able to:

  • Describe the key elements of expansionist thinking
  • Determine how much they are willing to scale their business
  • Understand best practices in the expansion process, developed from industry insights and tailored to their business
  • Learn how to successfully scale a product by addressing a variety of key concerns during the product development phase of the scale-up process.
  • Assess and recommend process improvements for a growing company
  • Discuss key considerations in team and employee growth (including alignment, team building, diversity, and personal well-being during stressful times)

The specialization offers:

Advice and best practices from expansion expert Professor Joe Haslam provide the framework needed to understand the expansion process and allow for a wide range of skills and experience, along with a range of resources and industry examples that help guide learners through industry best practices.

Hands-on Learning Project

In this internship project, learners will focus on how a company in their field or region has managed to address the challenges raised in each course.

Students completing the final project:
  • They will also conduct research
  • They will write an article in the style of a long magazine article, about a particular company and its journey through the expansion process.

Details of the courses that make up the specialization

Why expand a startup?

Course 1 • 8 hours • 4.2 (11 ratings)

Course Details
  • What you’ll learn
    • Understand what to ask yourself before you start expanding a startup.
    • You will receive practical tips and advice on how to begin the journey from startup to expansion.
  • Skills you will acquire
    • Category: Strategic Management
    • Category: Troubleshooting
    • Category: Business Strategy
    • Category: Entrepreneurship
    • Category: Leadership and Management

Expanding products and processes

Course 2 • 12 hours • 4.6 (12 ratings)

Course Details
  • What you’ll learn
    • Discuss and compare strategies and frameworks for expanding processes and products in an organization.
    • Explain common steps and strategies for developing pricing and expanding marketing and sales.
    • Explain the importance of establishing dashboards, KPIs, and relevant statistics.
  • Skills you will acquire
    • Category: Strategic Management
    • Category: Business Processes
    • Category: Business Strategy
    • Category: Entrepreneurship
    • Category: Leadership and Management

Building a culture in expansion

Course 3 • 9 hours

Course Details
  • What you’ll learn
    • Explain the importance of culture in society at each stage, focusing on the expansion stage.
    • Discuss various strategies used to ensure diversity in organizations and build effective teams.
    • Explain the role and frameworks required for establishing corporate governance and boards of directors during the expansion phase.
  • Skills you will acquire
    • Category: Strategic Management
    • Category: Strategy
    • Category: Business Strategy
    • Category: Entrepreneurship
    • Category: Leadership and Management

Final course in extended specialization

Course 4 • 1 hour

Course Details
  • What you’ll learn
    • Analyze how a company can expand its processes, products, and culture to grow and enter its next phase.

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