Leading the Digital Enterprise: Discovering New Ways to Improve Performance, Innovation, and Growth in the Digital Age.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
This program helps you see your organization’s dynamic capabilities. Using the “Fitness Landscape” model, we help managers understand where they stand relative to other organizations and how they can change their dynamic capabilities to rise higher in the competitive landscape.
These “dynamic” capabilities include the social and digital aspects of how we work and the technologies that enable that work. As companies engage in big data and cloud computing strategies, the technologies are changing. To sustainably improve the customer experience and achieve the competitive advantage that the power of data promises, you need social enabling technologies and processes that can align with your data strategy.
The ability to change and deploy new capabilities within an organization by creating, extending, or modifying existing resources is a “dynamic capability.” With the speed of technological disruption, business leaders must enable their companies to adapt.
We will learn how to discover data sources in your company and leverage structured and unstructured data to improve your entire business, from sourcing to marketing and distribution.
These lessons will help you make the right choices about digital transformation so your organization can better fulfill its mission and delight customers. To get there, you must first understand the vision of a digital entrepreneur, what it looks like, how it works, and why it is so powerful in delivering results.
Learn the following topics through a series of knowledge tests, quizzes, and a final exam:
Duration: 8 hours
The organization that best utilizes the power of data to create a superior customer experience will prosper in the new business reality.
The question is, how does an organization make a digital transformation? There are so many digital technologies to choose from – too many options! And digital technologies are only part of creating a digital organization. Employees need to be trained in the new technologies, leaders need to learn how to use data to make strategic decisions, and the organization’s business processes need to be rebuilt. There are so many choices to make and the stakes have never been higher!
This course will provide you with a framework to help you successfully navigate the challenges of digital transformation. First, we will talk about how to leverage your organization’s dynamic capabilities to kickstart digital transformation. Second, we will use a fitness landscape to build a competitive digital business model. Finally, we will apply a strategic vision function to help develop your digital business model for the organization’s continued success.
Duration: 8 hours
The organization that best utilizes the power of data to create a superior customer experience will prosper in the new business reality.
The question is, how does an organization make a digital transformation? There are so many digital technologies to choose from – too many options! And digital technologies are only part of creating a digital organization. Employees need to be trained in the new technologies, leaders need to learn how to use data to make strategic decisions, and the organization’s business processes need to be rebuilt. There are so many choices to make and the stakes have never been higher!
This course will provide you with a framework to help you successfully navigate the challenges of digital transformation. First, we will talk about how to leverage your organization’s dynamic capabilities to kickstart digital transformation. Second, we will use a fitness landscape to build a competitive digital business model. Finally, we will apply a strategic vision function to help develop your digital business model for the organization’s continued success.
Duration: 9 hours
The organization that best utilizes the power of data to create a superior customer experience will prosper in the new business reality.
The question is, how does an organization make a digital transformation? There are so many digital technologies to choose from – too many options! And digital technologies are only part of creating a digital organization. Employees need to be trained in the new technologies, leaders need to learn how to use data to make strategic decisions, and the organization’s business processes need to be rebuilt. There are so many choices to make and the stakes have never been higher!
This course will provide you with a framework to help you successfully navigate the challenges of digital transformation. First, we will talk about how to leverage your organization’s dynamic capabilities to kickstart digital transformation. Second, we will use a fitness landscape to build a competitive digital business model. Finally, we will apply a strategic vision function to help develop your digital business model for the organization’s continued success.
Duration: 8 hours
In this course, you will learn how to create data-driven stories – data storytelling – using the ABT (“And, But, Then”) storytelling framework. We will start by using powerful data science techniques to explore and improve your data. We will craft a compelling narrative from the insights in the data using brain-friendly storytelling techniques.
Once you have the stories, you’ll learn to create inspiring data visualizations and build a compelling presentation for business people – whether face-to-face or online.
In the last week of the course, we will talk about customer training. Customers want the newest and greatest digital products, packed with features. But customers don’t want to spend too much time learning those features. Customer training helps the digital organization be more strategic by helping the customer connect more with the product.
Using data storytelling skills, you will build stories that help customers understand how your organization’s products and services will improve their lives. You will learn how to use data analytics and machine learning in your digital organization to create effective customer training so that your products and services gain the expertise needed to succeed in digital transformation.
