What is organic research?
What is organic research?
Semrush’s Organic Research reports will give you information about a site’s top competitors in organic web searches, what keywords drive their traffic, whether they rank in special SERP results, and more. You can conduct research on any domain in our database, so it’s easy to analyze your competitors’ SEO.
Key features of Organic Research reports
- Analyze a complete list of your competitors’ organic keyword rankings and their website pages
- See recent changes in competitors’ search rankings
- Identify all domains competing with your site in organic search
- Flexible filters to locate specific research
- Analyze SERP results to see all keywords related to the site that have special results on Google
Using Organic Research data
Additionally, Organic Research data is used by Semrush Copilot to offer you AI-based insights to improve your SEO. Semrush Copilot is an AI-powered SEO assistant that lets you get personalized recommendations to improve your SEO performance (learn more here).
Simply create a project for your domain (learn more here), and Semrush Copilot will provide AI-based alerts about drops in your organic traffic, new keyword opportunities, and improvements in your competitors.
Understanding your competitors
One of the most important steps in running an SEO campaign is understanding what your competitors are doing well and what opportunities your domain has to compete with them. These reports provide you with vital information for competitive analysis so you can plan a campaign to drive more traffic to your website.
Additional tools for competitive analysis
In addition to using these reports to gather research on your competitors, you may want to check out Semrush’s tools like Keyword Gap, Backlink Gap, Traffic Analytics, and Sensor. Each of these tools can contribute insights to shaping your competitive analysis.
Data export
All Organic Research reports allow you to export your data for future use to Excel or CSV. This is great if you want to do further research within an Excel document. In the Positions, Positions changes, Competitors, Pages, and Subdomain reports, the export button will be at the top right of your keyword or domain list. Note that the Overview report can only be exported to PDF.
Usage restrictions
Requests per day
- Free – 10
- Pro-3000
- Guru – 5000
- Business – 10000
Results for the report
- Free – 10
- Pro – 10000
- Guru – 30000
- Business – 50000
Historical data
- Free – None
- Pro – None
- Guru – Yes
- Business – Yes
summary
Organic research is an essential tool for any digital marketer or website owner looking to improve their website’s visibility in search engines. With Semrush’s Organic Research reports, you can understand your competitors, discover new opportunities, and improve your strategies.
Additional recommendations
To maximize the benefit of Semrush’s tools, consider the following recommendations:
- Conduct an in-depth competitive analysis at least once a month.
- Track changes in your competitors’ rankings.
- Take advantage of the opportunities provided by long-tail keywords.
- Use additional Semrush tools to get a broader picture of the market.
In conclusion
Understanding your competitors and being able to analyze their performance is key to success in digital marketing. With Semrush’s tools and reports, you can ensure your website stays competitive and continues to grow.
You can export data from this tool to the following formats:
- Excel
- CSV
- PDF
- Export data from Organic Research to PDF or create a custom report with the My Reports tool. Combine data from Organic Research, other Semrush tools, Google Analytics 4, Google Search Console, and more to create custom PDF reports. Sync reports with your brand and schedule automatic updates for continuous updates.
The type of export, the number of results exported, and the daily export quantity possible depend on your subscription plan. Please refer to this article for more information.