Online Training for a Professional Certificate in Digital Marketing and Google E-commerce

Suggested by: Coursera (What is Coursera?)

Professional Certificate

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

What you will learn in the course

Courses for which the course is suitable

What you’ll learn:

  • You’ll learn the basics of digital marketing and e-commerce to acquire the skills required for entry-level jobs.
  • Attract and engage customers through digital marketing channels like search and email.
  • Measure marketing performance with data analytics and deliver insights.
  • Build online stores, analyze their performance, and increase customer loyalty.

Course Instructor:

Beginner-friendly

No prior knowledge required

Official certificate

The certificate is added to LinkedIn

Time to complete the course

1 hour

7-day free trial

No unnecessary risks

The skills you will acquire:

  • Search Engine Optimization (SEO)
  • E-commerce
  • Email Marketing
  • Display-based advertising
  • marketing

Preparing for a career in digital marketing:

  • You’ll receive professional-level training from Google.
  • You will showcase your skills in practical projects that are suitable for a portfolio.
  • You’ll earn a certified certificate from Google that will help you fit into positions such as marketing coordinator, e-commerce worker, or search advertising specialist.

Certificate Program – Series of 7 Courses:

In less than six months, with no experience or degree required, you’ll be preparing for a career in growing fields like digital marketing and e-commerce. According to data, 86% of business executives see digital commerce as the most important path to growth, with over 213,000 open positions in digital marketing and e-commerce in the U.S., and a median starting salary of $59,000.

During the program, you’ll learn to use tools like Canva, Google Ads, Google Analytics, Shopify, and more, and build a portfolio with projects that you can present to employers.

75% of diploma graduates reported positive career outcomes within six months, such as a new job, a promotion, or a pay raise.

Practical Learning Project:

In this program, you will participate in over 190 hours of practical teaching and exercises that simulate real-world scenarios in the field of digital marketing and e-commerce. The content is developed by Google employees who have experience in the field.

You will learn tools such as:

  • Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter.

List of Courses:

  1. Digital Marketing and E-Commerce Basics
    Duration : 18 hours
    Rating : 4.8 (21,588 ratings)
  2. Attracting customers with digital marketing
    Duration : 21 hours
    Rating : 4.8 (5,747 ratings)
  3. From Like to Sale: Interacting with Customers Online
    Duration : 28 hours
    Rating : 4.8 (3,015 ratings)
  4. Email Marketing – Think Outside the Box
    Duration : 25 hours
    Rating : 4.8 (2,132 ratings)
  5. Evaluate and Succeed: Marketing Analysis and Measurement
    Duration : 27 hours
    Rating : 4.6 (1,584 ratings)
  6. Build, launch and manage e-commerce stores
    Duration : 23 hours
    Rating : 4.8 (1,406 ratings)
  7. Deliver Satisfaction: Building Online Customer Loyalty
    Duration : 31 hours
    Rating : 4.8 (3,610 ratings)

Training by :
Google Career Certificates

Details of the courses that make up the specialization