Open your future in digital marketing analytics. Gain job-ready skills for an in-demand career as a digital marketing analyst. No degree or prior experience required.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
With an expected growth rate of 18% , this is a great opportunity to enter the field of digital marketing analytics. In this program, you will learn required skills such as data analysis, customer acquisition, and SEO optimization, and be ready to work in less than 4 months, with no prior experience required.
Digital marketing analysts are responsible for collecting and interpreting data to evaluate the performance of digital marketing operations, improve strategies, and help achieve marketing goals.
This program will equip you with the essential tasks, tools, and methods used by entry-level analysts. You will gain experience through hands-on projects and apply your skills to real-world situations.
At the end of the program you will be able to:
Describe basic marketing concepts such as customer personas, customer churn, marketing functions, and value objectives.
Apply marketing planning frameworks to present an institutionalized approach to developing, implementing, and evaluating digital marketing strategies.
To segment customers and create customer journey maps.
Use website analytics, especially Google Analytics 4, to perform SEO analysis, create customized reports, and design conversion events.
Apply data storytelling techniques to present insights.
Describe data-driven marketing strategies.
Evaluate and optimize ROI.
Improve campaign performance through continuous analysis.
Applied Learning Project
This program focuses on building hands-on experience. You will take on the role of an entry-level analyst at a fictitious consumer products business to market a new fictitious product. With over 30 unique tasks, you will use spreadsheets and Google Analytics to analyze data and make recommendations. Some of the specific tasks you will be asked to complete include:
Optimize a website for search engines.
Develop a content and metrics plan for social networks.
Document insights from campaign performance tests.
Course 1 • 20 hours
The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its central role in modern business strategies. In the digital age, it is more important than ever for businesses to connect with a global audience, target a specific audience, measure campaign performance with precision, and deliver personalized marketing messages.
Course 2 • 27 hours
The Measurement and Analysis course focuses on essential aspects of tracking, analyzing, and optimizing marketing efforts for improved success.
Course 3 • 21 hours
The Campaign Performance Reporting, Presentation, and Improvement course explores the critical aspects of measuring, reporting, and improving campaign performance to achieve marketing excellence.
Course 4 • 20 hours
The Advanced Tools in Digital Characterization course explores new tools and technologies that are changing the face of digital marketing analytics.
