Start your career in social media marketing. Develop skills that will take you to the workplace and earn certifications that will take you from beginner to “job-ready” in about 5 months. No degree or prior experience required.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Whether you’ve already experimented with social media platforms for your business or are completely new to digital marketing, you’ve come to the right place. This program, consisting of six courses created by Aptly’s digital marketing experts in conjunction with Facebook marketing professionals, features an industry-relevant curriculum that will prepare you for an entry-level position in social media marketing. After an introduction to digital marketing and the major social media platforms, you’ll learn how to build an online presence, create posts, grow a following, and manage your social media accounts. You’ll develop skills in creating and managing social media advertising campaigns, and learn how to evaluate the results of your marketing efforts. More importantly, throughout the program, you’ll be able to practice your new skills on practical projects, the results of which you can showcase in your portfolio. After successfully completing the program, you will receive an Associate Certificate in Digital Marketing from Facebook and Coursera, which will provide you with skills in social media marketing and using Facebook Ads Manager.
Mental Learning Project
Our projects offer the opportunity to put social media marketing skills into practice. From defining your brand and business goals to creating and evaluating an advertising campaign in Facebook Ads Manager, you’ll work directly on social media platforms to create relevant and engaging content, discover the ins and outs of each social platform, practice metric analysis, and more. The results will include a portfolio of work you can share with a potential employer or use in your own business.
