Online Course – IBM Certified Professional Certificate in Product Management

Prepare yourself for a career as a product manager. Gain the necessary skills and hands-on experience to be job-ready in less than 4 months. No prior experience required.

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Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Market research
  • Strategic planning
  • Communication with stakeholders
  • Product strategy
  • Development and Lifecycle Management
  • Product management methodologies (including Agile)
  • Practical experience in product management
  • Building a portfolio of work in product management
  • Sprint planning
  • Creating rhythm charts

What you will learn in the course

Courses for which the course is suitable

  • Product Manager
  • Project Manager
  • Product Analyst
  • Product Strategy Planner
  • Product Lifecycle Manager
  • Development Team Manager
  • Product Management Consultant
  • Product Marketing Manager
  • Customer Relations Manager
  • Business Development Manager

Professional Certificate – 7-course series

Prepare for a career in the high-growth field of product management. In this program, you will learn in-demand skills like market research, strategic planning, and stakeholder communication, to be job-ready in less than 4 months, with no prior experience required.

A product manager is responsible for guiding the development and success of a product or product line. You will act as a bridge between customers, stakeholders, and the development team, working to understand market needs, define product goals and features, and then oversee the product lifecycle from inception to launch.

This program will teach you the core skills employers are looking for in entry-level product management roles, including product strategy, development, and lifecycle management. This program will not only help you jumpstart your career in product management, but will also provide a strong foundation for future career development in other areas, such as healthcare, education, and finance.

Additionally, to prepare you to work in a variety of project environments, the program will explore different product management methodologies, including Agile. The program is based on providing hands-on experience through a series of projects that will allow you to build a portfolio of product management work to use when you apply for a product manager position. You will also receive an IBM digital badge and have access to career resources to help you with your job search, including methodology interviews and resume support.

Hands-on Learning Project

This professional certificate focuses on practical learning and includes a series of hands-on activities. During these exercises, you will take the theory and skills you have learned and apply them to real-world scenarios. You will build an initial product concept, vision, and project brief, as well as create a checklist for effectively developing, approving, launching, delivering, and retiring a product. You will also create product documentation using a sprint planning process and create pace charts to predict the ability to meet sprint goals.

The final course in this program is a capstone course that includes a comprehensive peer-reviewed final project and a Certified Product Manager certification exam.

Details of the courses that make up the specialization

Product Management: Introduction

Course 1

  • 13 hours
  • 4.6 (274 ratings)

Course Details

What you’ll learn

  • Summarize the roles, responsibilities, skills, and requirements needed for a successful product manager.
  • Examine the product management life cycle and the role of the product manager in product success.
  • Explore the concept of “value creation” and the product manager’s contributions that can add value to the product.
  • Compare and identify possible career paths in product management and certifications that can help you advance in the field.

Skills you will gain

  • Category: Product Concept
  • Category: Product Management
  • Category: Product Plan
  • Category: SWOT Analysis
  • Category: Project Agreement

Product Management: Fundamentals and Stakeholder Collaboration

Course 2

  • 15 hours
  • 4.7 (106 ratings)

Course Details

What you’ll learn

  • Apply communication and collaboration skills essential to product success.
  • Develop interpersonal and business skills necessary for product management.
  • Analyze various communication challenges in product management and identify the impact of communication styles.
  • Examine a case study and evaluate its strengths and areas for improvement, and provide practical recommendations.

Skills you will gain

  • Category: Product Management
  • Category: Value Proposition
  • Category: Product Manager
  • Category: Product Management Lifecycle
  • Category: ProdBOK

Product Management: Initial Product Strategy and Plan

Course 3

  • 18 hours
  • 4.8 (49 ratings)

Course Details

What you’ll learn

  • Identify the product concept using tools and techniques.
  • Conduct an external and internal evaluation of the product and document the findings in a SWOT format.
  • Analyze market requirements and solution requirements and develop a Market Requirements Document (MRD).
  • Develop a product roadmap and perform financial analysis using a business case.

Skills you will gain

  • Category: Product Planning
  • Category: Communication
  • Category: Leadership
  • Category: Product Management
  • Category: Stakeholder Management

Product Management: New Product Development and Launch

Course 4

  • 18 hours
  • 4.4 (34 ratings)

Course Details

What you’ll learn

  • Develop a comprehensive checklist for product development and launch to improve the potential for success.
  • Define the necessary pre- and post-launch planning activities to ensure market readiness.
  • Go through a beta testing checklist to gather customer feedback and identify key issues that need to be addressed.
  • Use a checklist to determine overall launch readiness and the steps to take to move to the delivery phase.

Skills you will gain

  • Category: Product Management
  • Category: Certified Product Manager (CPM)
  • Category: Product Lifecycle
  • Category: Product Management Lifecycle
  • Category: Test Strategies

Introduction to Agile and Scrum Development

Course 5

  • 11 hours
  • 4.9 (1,923 ratings)

Course Details

What you’ll learn

  • Adopt the 5 practices of Agile, a subset of DevOps: small teams, minimum viable product, pair programming, behavior-driven development, and testing.
  • Write good user stories, estimate and assign story points, and track the stories using a Kanban board.
  • Integrate objects, events, and benefits in Scrum.
  • Create and improve the product portfolio through the drive planning process.
  • Produce product additions that can be delivered at each return.
  • Create drop charts to predict the ability to meet drive goals.
  • Use metrics to improve performance, productivity, and customer satisfaction.

Skills you will gain

  • Category: Product Delivery and Pension
  • Category: Product Management
  • Category: Market Verification Activities
  • Category: Product Launch Activities
  • Category: Product Development

Product Management: Final Project

Course 6

  • 16 hours
  • 4.8 (27 ratings)

Course Details

What you’ll learn

  • Apply your knowledge of the product development lifecycle and prepare the key documents required to complete each stage.
  • Demonstrate your product management skills by creating selected documents such as a product concept, requirements, and release plan.
  • Demonstrate your skills and achievements in product management through the development of a personal portfolio.
  • Assess your readiness to pass the Certified Product Manager (CPM) certification exam from AIPMM.

Skills you will gain

  • Category: Product Strategy
  • Category: Product Management
  • Category: Product Owner
  • Category: Agile Product Development
  • Category: Product Lifecycle

Practical test for Certified Product Manager (CPM)

Course 7

  • 3 hours
  • 4.8 (11 ratings)

Course Details

What you’ll learn

  • List the eligibility and application requirements for the Certified Product Manager (CPM) exam.
  • Remember test options, test content, and test strategies for the CPM certification exam.
  • Assess your readiness for the CPM exam by passing a 40-question practice test.
  • Show your preparation for the real CMM exam by passing a 120-question timed mock exam.

Skills you will gain

  • Category: Kanban
  • Category: Zenhub
  • Category: Scrum Methodology
  • Category: Agile Software Development
  • Category: Drive Design