Online Course – Google Certified Professional Internship in Family Business

Entrepreneurship and leadership for upgrading. Developing strategies for entrepreneurship and intergenerational innovation.

Suggested by: Coursera (What is Coursera?)

Professional Certificate

Advanced

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Developing business ideas
  • Launching innovations
  • Family business planning
  • Identifying and implementing business leadership traits
  • Expertise in business decision-making
  • Creating a new entrepreneurship
  • Examining the family business and submitting an improvement proposal
  • Developing a value proposition through customer interviews

What you will learn in the course

Courses for which the course is suitable

  • Leaders
  • Entrepreneurs
  • Family business managers
  • Innovation experts
  • Project managers
  • Business consultants
  • Business idea developers
  • Business decision-making experts
  • Team leaders
  • New product developers

Internship – Series of 3 courses

The internship program is designed for leaders and entrepreneurs interested in developing strategies for entrepreneurship and intergenerational innovation.

Through 3 courses, you will learn strategies and tools that entrepreneurs and startups use to:

  • Develop business ideas
  • Launch innovations
  • Plan the family business
  • Identify and apply business leadership qualities
  • Become an expert in business decision-making

Hands-on Learning Project

The students will create a new entrepreneurship (a new business, a new product line, or a new market) that did not exist in the family business or business family.

Students will examine the family business using the knowledge they gained in the course, with the aim of submitting a proposal for improvement.

Students will develop a value proposition by validating it with customer interviews.

Details of the courses that make up the specialization

Entrepreneurial thinking

Course 1

28 hours

4.8 (208 ratings)

Course Details

In a volatile, uncertain, complicated, hyper-connected and ambiguous (VUCHA) world, business and innovation cycles are getting shorter than ever. The life cycle of companies has been shortened by at least a third in the last 30 years.

The democratization of innovation has opened up endless possibilities for many people, companies, and regions of the world. In particular, entrepreneurs and startups are taking advantage of the opportunities created by the ongoing change. In this course, you will understand how you can begin to develop your innovative and entrepreneurial skills, and apply them successfully.

What will you learn?

  • How to verify a problem and its solution (Problem-Solution Fit)
  • How to verify if a product is acceptable in the market (Product-Market Fit)
  • How to expand their ventures (Business Model Fit)

Skills you will acquire

  • Analysis of innovation initiatives in the organization
  • Identifying the basic principles of innovative entrepreneurship for innovation and value creation in business
  • Determining the strategies and tools that entrepreneurs and startups use to develop and initiate innovation
  • Explain how entrepreneurs can move from an idea to a product and scale it

Leadership in a family business

Course 2

28 hours

What will you learn?

  • Implementing strategies, tools and models for leading the family business
  • Identifying and implementing the qualities that will allow you to be a good business leader
  • Distinguish between different organizational leadership styles that can be found in a family business

The basics of entrepreneurship in a family business

Course 3

22 hours

What will you learn?

  • Understand and implement best practices in a family business
  • Distinguish between models of entrepreneurship and innovation
  • Implement current entrepreneurial trends in your business