## Professional Certification Certificate – 7-Course Series Prepare yourself for a new career in the growing fields of digital marketing and e-commerce, in less than six months, with no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever;[86% מהמובילים בעסקים] (https://www.gartner.com/en/marketing/research/state-of-digital-commerce-sem-digcomm?utm_source=google&utm_medium=cpc&utm_campaign=GML_NA_2021_GML_CPC_LG1_ALWAYSON&utm_adgroup=130458827183&utm_term=growth %20in% 20e%20commerce&ad=572772144918&matchtype=p&gclid=CjwKCAjwrqqSBhBbEiwAlQeqGlylXrxqpD1b5KwbKUdVkjnFH8T-gSoCT0KxgLloBORIsYegpy7CqRoCFRUQAvD_BwE) reports that digital commerce will be the most important path to growth. There are over 213,000 open positions in digital marketing and e-commerce with an average salary of $59,000.¹ During this program, you’ll gain the necessary skills to prepare you for entry-level jobs and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, MailChimp, Shopify, and Twitter. You’ll learn from industry experts at Google and build a portfolio of projects like customer personas and social media calendars to showcase to potential employers. **75% of graduates report a positive career outcome (e.g., a new job, promotion, or raise) within six months of graduation²** Check out all of Google’s career certificates [here](https://www.coursera.org/google-career-certificates). This program does not contain confidential information. All Google features that are being learned are publicly available, you can learn more in the official Google documentation [docs](https://developers.google.com/search/docs). ¹Lightcast™ US Job Openings (2022: January 1, 2022 – December 31, 2022). ²Based primarily on the 2022 U.S. Graduate Survey. ### Applied Learning Project This program includes over 190 hours of hands-on learning and practice-based exams that simulate real-world digital marketing and e-commerce situations that are critical to job success. The content is highly interactive and developed by Googlers with industry experience. **Skills you’ll gain include:** Developing digital marketing and e-commerce strategies; Attracting and engaging customers through digital marketing channels like search and email; Measuring marketing analytics and sharing insights; Building online stores, analyzing e-commerce performance, and building customer loyalty. **Platforms and tools you’ll learn include:** Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Through a combination of videos, quizzes, and hands-on activities, you’ll learn how to use popular tools and platforms required for entry-level jobs. Learn the concrete skills that top employers are looking for now.
