Learn essential skills in innovation, intellectual property, price management, and brand management that will enable you to innovate a business in a changing era.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
The modern business world is full of ideas, products and designs, but they often fail to make the most of their inventions and discoveries when they fail to protect these innovations. Protecting a business’s innovation involves essential skills, from understanding intellectual property rights and trademark law to the patenting process.
The specialization then looks at what it takes to create a resource-based strategy, using a variety of resources within the business. It details how to create a virtual fortress to prevent other companies from copying your innovations.
Finally, more than ever, companies are reinventing their practices through technological advancements. The final part of the internship will look at software innovations and copyright law, and how the Digital Millennium Copyright Act (DMCA) is impacting companies around the world.
Learners will develop a deeper understanding of intellectual property rights, to an understanding of how trademark, patent, and copyright laws can protect innovation in products, designs, manufacturing processes, business systems, or models.
Finally, the material will be determined through final exams to test your knowledge.
Intellectual property rights (IPR) have a profound impact on innovation and society. In science, engineering, and business, we strive to create wealth through innovation in products, designs, manufacturing processes, and systems or business models. However, innovation leaders often fail to capitalize on their discoveries when they fail to protect these innovations.
This course provides students with an understanding of how trademark law can be used to protect business innovation through a combination of lectures and case studies. The course focuses on trademark protection of innovation as one of the tools that companies can use to protect their brands and products.
In addition to learning about how trademark law works in theory, we will also discuss situations where a trademark may not be effective in protecting innovation, and we will consider the legal issues involved from a practical business perspective rather than a purely legal perspective.
This course is part of a four-course series focusing on protecting business innovation through copyright, patent, trademark, and strategy. These four courses can be taken in any order that is most beneficial to students interested in learning about protecting innovation.
A strategy can be useful in protecting business innovation when no other form of protection (such as copyright, patent, and trademark) is available. A strategy can also complement and enhance other forms of innovation protection.
Understanding how to use strategy to protect innovation, and the limitations of strategy as a form of protection, will be helpful to business managers. This course will cover strategies from the material resources to the intangible strategies that businesses use to succeed.
This course is part of a four-course series focusing on protecting business innovation through copyright, patent, trademark, and strategy. These four courses can be taken in any order that is most beneficial to students interested in learning about protecting innovation.
This course does not require prior knowledge of law, business, or engineering. However, students with a background in all three fields will find useful concepts or ideas in the course on how to protect business innovation through patents.
The approach in this course is practical and economic rather than theoretical. A combination of lectures and case studies help clarify concepts and make the course more interesting.
Upon completion of the course, students should be able to understand how patents are granted and protect innovations, including:
In addition to basic concepts, the course also covers advanced topics such as:
We also expect you to enjoy this course. So go ahead and enjoy!
Intellectual property rights (IPR) have a profound impact on innovation and society. In science, engineering, and business, we strive to create wealth through innovation in products, designs, manufacturing processes, and systems or business models. However, innovation leaders often fail to capitalize on their discoveries when they fail to protect these innovations.
Learn the basics of copyright, copyright infringement, derivative works/parody, and software-related copyrights.
This course provides students with an understanding of copyright law and how it can be used to protect business innovation. The focus of the course is on protecting innovation through copyright as one of the tools that companies and individuals can use to protect creative innovations.
In addition to learning how copyright works in theory, we will also discuss situations where copyright may not be effective in protecting innovation, and we will consider the legal issues involved from a practical business perspective rather than a purely legal perspective.
This course is part of a four-course series focusing on protecting business innovation through copyright, patent, trademark, and strategy. These four courses can be taken in any order that is most beneficial to students interested in learning about protecting innovation.
