Start your career in social media marketing. Develop job-ready skills and certifications to go from beginner to pro in about 5 months, with no degree or prior experience required.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
If you already manage your company’s social media account or are new to digital marketing, you’ve come to the right place. This six-course program was developed by Aptly’s digital marketing experts in collaboration with Facebook marketers. The program features a market-driven curriculum designed to prepare you for a role as a social media marketing entry-level employee. After an introduction to digital marketing and major social media platforms, you’ll learn how to create an online presence, write posts, build a following, and manage your social media accounts. You’ll develop your social media marketing campaign management skills, and learn how to evaluate the results of your marketing efforts. Throughout the program, you’ll practice new skills through hands-on projects, and the results will allow you to showcase your work in a portfolio. Upon successful completion of the program, you’ll receive a Coursera certificate and a Facebook Digital Marketing Specialist certificate.
Practical learning project
Our projects offer the opportunity to put social media marketing skills into practice. You’ll start by defining your business and brand goals, create an advertising campaign, and evaluate it in Facebook Ads Manager. You’ll work directly within social media platforms to create engaging and relevant content, learn about the ins and outs of each platform, and perform data analysis. Your results will include a portfolio that you can share with a potential employer or use for your own business.
