Learn business English communication skills. Advance your career and upgrade your skills.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
This specialization serves as an introduction to business English, where you will learn to communicate in topics such as management, finance, and marketing. You will also write proposals, executive summaries, and marketing reports. In addition, you will learn the linguistic structures required to conduct meetings, achieve sales goals, and negotiate deals with other businesses. In the final project, you will apply these skills to communicate and launch a new product in English, ensuring that business people are equipped with a variety of linguistic tools with practical applications in business situations and different fields.
A common and important skill among business professionals who are not experienced in an international work environment is the ability to write an action plan for a new product launch. During this task, you will need to communicate with a variety of different departments within the company, including finance and marketing departments. In the final project, you will create an action plan for a new product launch. This plan will include the following:
This project will provide you with an opportunity to apply the English skills you learned in the course, and improve the documents needed in your current job, or present an example that will demonstrate your new skills and abilities.
Are you a manager or leader in an organization and need to use English in your work? If so, you know that business communication in English requires concentration, vocabulary, and certain language skills. In this course, you will follow a recently promoted manager as she builds and guides her team to success. Together, you will experience the language and communication styles needed in English for:
The course activities will allow you to share your experience and receive immediate feedback from business professionals around the world.
Do you work in finance or communicate with professionals in this field? Are you required to speak, write, or understand English in your job? Follow authentic characters in this course as they solve common business situations in finance and economics. Learn from your successes and failures, and think critically about your communication choices. At the end of the course you will be able to:
If you work in marketing, sales or advertising, you know that effective communication skills are a must. It can be even more difficult when you have to express your ideas in English in a convincing way. In this course, you will learn to use English more effectively, while joining successful professionals from around the world. Develop your skills alongside real people who work in marketing and are committed to improving their communication skills. Learn from your successes and failures, and respond to your personal style, strengths and areas for improvement. At the end of the course you will be able to:
A common skill required of business professionals unfamiliar with the international work environment is writing a new product launch initiative brief. In this task, you will need to communicate with various departments within the company, including finance and marketing. In this project, you will create an action plan for a new product launch. The plan will include:
This project will provide you with an opportunity to apply the English skills you learned in the courses and create a useful document for your current job or an example to illustrate your new abilities.
