Meta Social Media Marketing (Facebook) Certificate Track

Preparing for a career in social media marketing:

• Get high-level professional training from Meta.
• Prove your skills through hands-on projects that you can present in a portfolio.
• Earn a Meta-recognized certificate to help you get hired.
• Fit into in-demand jobs such as: Social Media Manager, Social Media Specialist, and Social Media Coordinator.

Course Instructor:

Beginner-friendly

No prior knowledge required

Official certificate

The certificate is added to LinkedIn

Time to complete the course

10 hours per week, for 5 months

7-day free trial

No unnecessary risks

What will you learn in the course?

• How to establish an online presence, build a following, and manage your social media accounts.
• How to develop effective social media posts and create a strong brand presence.
• Learn how to create advertising campaigns on Facebook and Instagram using Meta Ads Manager that will drive business results.
• You’ll learn to evaluate and interpret the results of your posts and advertising campaigns.

Professional Training – Series of 6 Courses

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that will attract followers! Social media marketing jobs are among the most in-demand skills in organizations of all sizes. Whether you’re completely new to digital marketing or already working with social media platforms for your business, you’ve come to the right place. The program, which consists of six courses developed by experts at Meta and Aptly, will provide you with an introduction to digital marketing and all the major platforms, such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and more. The goal of the course is to prepare you with the skills and tools needed to build an active social media community and manage effective social media advertising. In addition, you’ll learn how to use creative AI tools in marketing techniques.

Upon successful completion of the program, you will receive:

• A professional certificate and a Meta Digital Marketing Associate certification, which will showcase your skills in social media marketing and using Meta Ads Manager to potential employers.
• The professional certificate is also recognized by the ACE® (American Association of Education). For more information click here.

Hands-on Learning Project

Throughout the program, you’ll practice your new skills through hands-on projects. The projects will give you the opportunity to put your social media marketing skills into practice, for example:

• Create a business page on Facebook or Instagram.
• Performing a branding exercise for your business.
• Create posts for Facebook and Instagram.
• Building a schedule for publications.
• Writing a creative brief for a social media commercial.
• Build a full advertising campaign in Meta Ads Manager.
• View your campaign results.

At the end of the program, you’ll have a project-based portfolio that you can present to recruiters, potential employers, or clients to help you find work!

List of Courses:

1. Introduction to Social Media Marketing
   Duration : 19 hours
   • What you’ll learn:
     • Understand the landscape of traditional, digital, and social media marketing.
     • Understand the main social media platforms, how they work, and what role they play in marketing.
     • Create SMART goals, identify KPIs, and analyze their target audience and customer journey.
     • Choose the right platforms and learn how to create social media policies.
   • Skills:
     • communication
     • Social Media Marketing
     • Advertising in Meta Ads Manager
     • Marketing Strategy
2. Social media management
   Duration : 17 hours
   • What you’ll learn:
     • How to establish and manage a social media presence.
     • How to create a brand, tone, and voice for a social media presence.
     • How to manage a content board for social media.
     • How to evaluate the performance of your content and how to improve it.
   • Skills:
     • Social Media Marketing
     • Social Media Marketing Strategy
     • Digital Marketing
3. The Basics of Social Media Advertising
   Duration : 11 hours
   • What you’ll learn:
     • How to choose the right platforms for advertising campaigns.
     • How to create effective ads with visual and text.
     • How to build an ad directly from your business Page on Facebook or Instagram.
     • Writing a creative brief and creating an ad on social media.
   • Skills:
     • Brand Management
     • Campaign Management
     • Advertising Management
4. Advertising on Meta
   Duration : 13 hours
   • What you’ll learn:
     • How to build campaigns in Meta Ads Manager.
     • Build an ad tailored to your marketing goals.
     • Setting a budget, location, and time for publications.
   • Skills:
     • Marketing Content Development
     • Content Management
     • Content Marketing
5. Measuring and optimizing social media campaigns
   Duration : 10 hours
   • What you’ll learn:
     • Applying optimization techniques to campaigns such as marketing mix models.
     • Implement A/B testing for optimization.
     • Analyze dashboards and estimate ROI from your efforts.
   • Skills:
     • Meta Ads Manager
     • Marketing Optimization
6. Meta Social Media Marketing Final Project
   Duration : 6 hours
   • What you’ll learn:
     • How to present campaign results to your team.
     • Certified as a Meta Digital Marketing Associate.
   • Skills:
     • Marketing Optimization
     • Digital Analytics
     • Marketing Strategy

Guides:

• Anka Odenart (Meta)
• Daniel Cobb (Meta)

Recognition :
This professional certificate is recognized by ACE® and allows for credit at participating educational institutions in the US.