How does a website test/audit work?

By omersimanovsky December 14, 2024 6 min read

Semrush Site Audit Overview

Semrush’s Website Checklist is a powerful website crawler that allows you to analyze the health of your website. It will provide you with a list of issues, making it easy to see exactly where your website is struggling. Fixing these issues will help improve your website’s SEO.

Key Features of Semrush Site Audit

More than 140 internal and technical SEO tests, from superficial issues like duplicate content and broken links, to in-depth analysis of AMPs, HTTPS implementation, correct use of the hreflang attribute, crawlability and indexing,
Flexible settings—Crawl a domain, subdomain, or subfolder. Option to run JavaScript code of your choice, as well as include/capture specific pages. Choose whether to audit the desktop or mobile version of the site,
On-demand scans and automatic updates on a daily or weekly basis,
Fast scanning that will process all your pages in minutes, not hours,
AI-assisted recommendations to guide you through your audit with Semrush Copilot,
Great interface designer—a big report with a sea of data.

The importance of website health

There are different types of domains, so finding the one that best suits your website needs will be a different story for everyone. But no matter what type of website you have, it’s important to keep it organized and healthy, especially for SEO purposes.

Semrush SEO Testing

The website invoice includes over 140 checks for SEO issues, from superficial issues like duplicate content and broken links to technical issues like HTTPS implementation and hreflang on an international site. The tool can scan the desktop or mobile version of a site and check up to 20,000 pages per audit (100,000 pages for Business subscribers), so it can be used for everything from portfolio sites to SMB sites to large businesses and agencies.

Using SEMrush Copilot

Additionally, the website invoice is one of the tools that Semrush Copilot, the AI assistant, analyzes to provide customized recommendations to improve your SEO performance. Once you’ve set up your project, you’ll receive AI-generated recommendations to guide you through your audit.

Interesting Use: Semrush Site Audit can also be used as an educational tool for learning SEO. By analyzing issues on your website, you can learn about various aspects of technical SEO and improve your knowledge in this field.

Tip: If you have a site with a lot of pages, it’s a good idea to start by scanning the most important pages. This way, you can quickly identify critical issues and fix them before they affect the entire site.

Deleting projects

When you want to delete a specific tool, you will have to delete the entire project. When you delete the project, you will also delete the Location Tracking Campaign, Social Tracker, Link Building, or any other tool that is in that project.

As a result, removing the website invoice will also remove all other campaigns defined in the project.

Projects cannot be recovered once deleted, so it’s important to be careful when deleting a project. Only delete a project if you are 100% sure that all of your information will be deleted forever.

Number of pages to scan

Depending on your account level, you will be limited to scanning a certain number of pages per month.

Free: 100 pages per month
Peru: 100,000 pages per month
Gura: 300,000 pages per month
Business: 1,000,000 pages per month

Any pages remaining from your scanning budget will not roll over to the next month, but your limits restart on the first day of each month.

Maximum number of reviews

Maximum number of pages that can be scanned per review:

Free: 100
Peru: 20,000
Puppy: 20,000
Business: 100,000

Number of reviews running simultaneously

Free: 1
Peru: 2
Puppy: 2
Business: 5

AMP tests

AMP testing (and the ability to crawl AMP pages first) is only available with the Business subscription level. JS rendering is available with a Junior or Business subscription.

Data export

Data can be exported from this tool in the following formats:

Excel
CSV
PDF
- Export data from your website account to PDF or create a custom report with the My Reports tool. Combine data from organic research, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Tailor reports to your brand and schedule automatic updates to automate your reports.

The type of export, the number of results exported, and the number of daily exports you can make depend on your subscription plan. Please see this article for more information.

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summary

Semrush Site Audit is an essential tool for any website owner looking to improve their SEO performance. With a wide range of tests, flexible crawling options, and personalized recommendations, it provides the tools needed to identify and fix website issues.

Additional recommendations

To maximize the tool’s impact, it is recommended to perform periodic scans and implement the recommendations received. It is also worth combining the information obtained with additional data from sources such as Google Analytics and Google Search Console to get a complete picture of the site’s performance.

Faq

What is a SEMrush Site Audit?
Semrush Site Audit is a tool that allows you to perform in-depth SEO checks on your website, identify issues, and provide recommendations for correction.
How many pages can be scanned?
The number of pages that can be scanned depends on your subscription plan, with options to scan between 100 and 1,000,000 pages per month.
Can the data be exported?
Yes, the data can be exported in various formats such as Excel, CSV, and PDF.

Final summary

With Semrush Site Audit, you can improve your website’s health and maximize its search engine performance. Don’t forget to follow the recommendations and perform periodic scans to keep your site up-to-date and healthy.

Understanding the scanning process

The Semrush Site Audit scanning process is a methodological process that aims to identify various issues on your website. The process includes several steps:

Step 1: Project definition

In the first step, you need to set up your project in Semrush. This includes entering your website URL, selecting the crawl type (stationary or mobile), and setting additional parameters like crawl frequency.

Step 2: Perform the scan

Once you have set up your project, Semrush begins the crawling process. The tool scans the pages on your site and runs various tests to identify issues.

Step 3: Analyze the results

Once the scan is complete, you can access the detailed report that shows all the issues found. The report includes different categories of issues, such as technical issues, content issues, link issues, and more.

Step 4: Implementing the recommendations

Once you’ve identified the issues, the next step is to implement the recommendations provided by Semrush. This can include fixing broken links, improving content, and implementing HTTPS.

Step 5: Periodic scans

To maintain the health of your website, it is recommended to perform periodic scans. This will allow you to identify new issues and ensure that your website remains up to date.

Summary and recommendations

Semrush Site Audit is an essential tool for any website owner looking to improve their SEO performance. With a wide range of tests, flexible scanning options, and personalized recommendations, it provides the tools needed to identify and fix site issues. Don’t forget to follow the recommendations and perform periodic scans to keep your site up-to-date and healthy.