Online Course – Certified Professional Internship in the Strategy Roadmap of Fundação Instituto de Administração

A look at strategy in organizations. Discover the key issues in the field of organizational strategy.

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קורס אונליין - התמחות מקצועית מוסמכת במפת הדרך לאסטרטגיה של Fundação Instituto de Administração

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Communication skills
  • Time management
  • Teamwork
  • Troubleshooting
  • Critical thinking
  • Technological skills
  • Presentation skills
  • leadership
  • Mental flexibility
  • Active listening

What you will learn in the course

Courses for which the course is suitable

  • Strategic Manager
  • Strategic Marketing Manager
  • Financial Manager
  • Strategic Advisor
  • Strategic Project Manager
  • Negotiator with stakeholders
  • Leadership Team Manager
  • Strategy Analyst

Internship – Series of 4 courses

Integrated course program

Our integrated course program aims to cover the main points in strategic management in organizations. We will address the concepts of the main models of strategy, the strategic process, strategy-focused marketing, financial management related to strategy, and strategic leadership. At the end of the course, you will be able to identify:

  • the main models of strategy and in which situations each is more effective;
  • the strategic process in organizations, and its planning;
  • the relationship between strategy and marketing;
  • the role of the stakeholder in relation to organizational strategy;
  • the financial tools for strategic management;
  • The key concepts in strategic leadership.

Applied Learning Project

Our integrated course program does not require the development of an applied project. Assessment activities are conducted throughout each course. Each course includes four assessments at the end of each module, for a total of 16 assessments throughout this integrated course program.

Details of the courses that make up the specialization

Business strategy

  • Course 1 • 35 hours

Course Details

What you’ll learn

Welcome to the Business Strategy course. In this course, you will learn about the key models of business strategy such as: market positioning, capabilities, stakeholders, game theory, blue oceans, and business networks.

At the end of this course, you will be able to:
  • Identify the fundamentals of the key models in business strategy and the appropriate situations for using each of them;
  • Understand and apply the fundamentals of the strategy of creating new markets, blue oceans: concepts, analytical tools and the process required to simultaneously create value for the company and its customers.
  • Implement various business strategy tools, such as: VRIO model, strategic game matrix, stakeholder map, and 5 forces model.

This course includes five modules, delivered over the course of the learning weeks. Each module includes videos, readings, and knowledge tests. At the end of each module, we have an assessment to test your knowledge.

We are very happy to have you in this course and hope that you will make the most of the concepts learned here.

Fun studies!

Skills you will acquire
  • Category: How to create new markets
  • Category: Value Network
  • Category: Value Innovation vs. Technological Innovation
  • Category: How to increase demand
  • Category: Differences between red ocean and blue ocean strategy

Strategic Planning and Strategic Finance

  • Course 2 • 25 hours

Course Details

What you’ll learn

Welcome to the Strategic Planning and Strategic Finance course. In this course, you will learn that as organizations and society have evolved in recent decades, traditional strategic planning has become anachronistic and new strategic process paths have emerged. In addition, financial concepts are required by strategists.

At the end of this course, you will be able to:
  • Understand the strategic process in organizations;
  • Identify situations where strategic planning is required;
  • Understand the financial dimensions related to understanding strategy.

This course includes four modules, delivered over the course of the learning weeks. Each module includes videos, readings, and knowledge testing tests. At the end of each module, we have an assessment to test your knowledge.

We are very happy to have you in this course and hope that you will make the most of the concepts learned here.

Fun studies!

Skills you will acquire
  • Category: Value Concepts
  • Category: Performance Indicators
  • Category: Strategic Map
  • Category: Investment decisions
  • Category: Strategic Processes

Strategic leadership

  • Course 3 • 32 hours • 4.7 (15 ratings)

Course Details

What you’ll learn

Welcome to the Strategic Leadership course. In this course, you will learn about the role of leadership in the strategic process. More than just overseeing routine tasks, leaders are now called upon to be visionary, strategic, and inspiring. Therefore, leaders must understand their markets and orient the company around the strategy. How to do this? What kind of leaders do companies need for strategic management? To answer these questions and more, this course discusses different ways of thinking about leadership and provides concrete recommendations on how to guide teams to achieve high results.

At the end of this course, you will be able to:
  • Interpret the work of the strategic leader in more depth;
  • Build human development programs that take strategic leadership into account, in depth;
  • To better fulfill your role as a leader.

This course includes four modules, delivered over the course of the learning weeks. Each module includes videos, readings, and knowledge testing tests. At the end of each module, we have an assessment to test your knowledge.

We are very happy to have you in this course and hope that you will make the most of the concepts learned here.

Fun studies!

Skills you will acquire
  • Category: Strategic Thinking
  • Category: Business Strategy
  • Category: Strategic Change
  • Category: Leadership Types

Strategic Marketing

  • Course 4 • 32 hours

Course Details

What you’ll learn

Welcome to the Strategic Marketing course. In this course, you will gain the essential knowledge on how to guide an organization’s marketing in a strategic manner. The chosen approach is one that sees marketing activities as essential tools for achieving competitive advantage and generating good relationships with stakeholders.

At the end of this course, you will be able to:
  • Interpret the role of marketing as more than communication tools, but as the right hand of the company’s strategy.

This course includes four modules, delivered over the course of the learning weeks. Each module includes videos, readings, and knowledge testing tests. At the end of each module, we have an assessment to test your knowledge.

We are very happy to have you in this course and hope that you will make the most of the concepts learned here.

Fun studies!

Skills you will acquire
  • Category: Market Segmentation
  • Category: Strategic Marketing
  • Category: Consumer Behavior
  • Category: Brand positioning

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