## Professional Certificate – A series of 7 courses In less than six months, with no experience or special education required, you can start a career in the rapidly growing field of digital marketing and e-commerce. Companies are looking for talent in this field; 86% of business leaders believe that digital commerce will become the main channel in marketing in the coming year. After completing the seven courses in this program, you will provide yourself with the necessary skills, prepare to enter the job market and learn to use tools and platforms such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify and Twitter. The teachers in the program are Google experts in this field. You can present to employers a portfolio of work that includes projects such as presentations, customer personas and social media calendars. By dedicating less than 10 hours a week to the course, you can complete the certification in less than 6 months and receive a professional certificate from Google. 75% of graduates of the program in the United States report positive career outcomes within the first six months, such as a raise or a new job. Interested in a different field? You can check out Google’s certification programs [here](https://www.coursera.org/google-career-certificates). ### Hands-on Learning Project The program includes over 190 hours of learning and hands-on assignments that simulate digital marketing and e-commerce scenarios required for success in the field. The program is interactive and created by Google staff with experience in the field. **Skills you will acquire:**
Developing digital marketing and e-commerce strategies; acquiring customers through digital marketing channels such as search engines and email; measuring marketing analytics and sharing information; creating online stores, analyzing e-commerce performance, and increasing customer loyalty. **Platforms and tools you will learn:**
Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Through a combination of videos, assessments, and hands-on assignments, you’ll learn to use the tools and platforms required for entry-level work. All of these skills are in demand in the job market.
