Setting up your email

From receiving important messages to communicating with your customers, email is an important part of any business. This page includes information on how to set up and customize your store owner email and your sender email.

The store contact address is the email address you used when you signed up for Shopify. If you export your products, orders, or customer list, they will be sent to the contact email address on your store.

The sender email is the address that appears to the customer. This is where your customers can contact you directly, and it is the address associated with the automated clarification messages they receive about their orders.

Add a DMARC policy and Shopify CNAME records to your domain to connect with Shopify’s Sender Policy Framework (SPF) and Domain Key Identifier (DKIM) records to ensure your email is delivered to your customer.

Change your store email address

By default, the store contact address is the email address you used when you signed up for Shopify. The contact address is what Shopify uses to contact you, and where you receive your files when you export your product, order, or customer lists. If you want Shopify to contact you at a new email address, you can update this information.

If you have not set up a single user login, then the account email is displayed instead of the store email .

Steps:

Change your sender email address

The sender email is the email address that appears to your customers. This is the address that appears in the From field when your customers receive automated emails, order confirmation emails, and any marketing messages from Shoopy. Some domains may require additional verification, otherwise your sender email address may appear withvia shopifyemail.com , or asstore+123@shopifyemail.com .

Steps:

1. From the Shopify admin, go to Settings> Messages .
2. In the From Email section, enter your email address.
3. Click Save .

Using an email forwarding address as your sender address

If you have a custom domain managed by Shopify, you can use the forwarding email address from your custom domain as the sender email from your store. Set up email forwarding to create a custom email address associated with your domain so your customers can contact you.

Once you have set up email forwarding, change your sender email to the new forwarding email address you created. When you change your sender email, customers receive your messages from the advanced email associated with your customized domain. If they respond to your store emails, then their message is forwarded to the personal email you have set up in your email forwarding settings.

Some email providers automatically filter out email addresses that include terms like “no-reply,” “do-not-reply,” or “noreply.” Avoid using these terms in your sender email address to ensure your messages are received by your customers.

If your customized domain is canceled or expired, you will no longer be able to use the domain’s forwarding email as a sender email .

Verify your third-party domain

If you use a third-party domain, you need to verify the sender email address to prevent your messages from being flagged as spam, and to ensure that your messages reach your customers.

To verify your sender email address, you need to add the following records to your third-party domain to connect to Shopify’s Sender Policy Framework (SPF) and Domain Key Identifier (DKIM) records:

• CNAME record
• DMARC record

If you need help changing your CNAME or DMARC record, contact your domain provider.

Add CNAME records to your third-party domain

You can help ensure that your messages reach your customers by adding CNAME records to your third-party domain to connect it to Shopify’s SPF and DKIM records.

To add CNAME records to your domain, you need to have the following information:

• Your login information for your domain provider account
• Your sender email, which is the address where you communicate with your customers

Steps:

1. From the Shopify admin, go to Settings> Messages .
2. In the From Email section, click Verify your domain .
3. Follow the instructions to enter the new CNAME records in your third-party domain manager.

Changes may take up to 24 hours to complete. If domain verification fails, make sure that the DNS records you entered with your domain provider match the records specified in the Shopify admin.

If you need help adding a CNAME record to your domain, contact your domain provider.

Add a DMARC record to your third-party domain

Some email providers, like Gmail and Yoho, require you to add a DMARC record to your domain so you can send email from a customized email address.

Review the following external resources to learn how to check and add a DMARC record to your domain:

• Check DMARC record
• Add your DMARC record

Steps

1. Log in to your domain provider’s admin console.
2. Find the page where you update DNS records.
3. Add a TXT record to DMARC.
   1. In the DNS Record Name/Hostname field, add_dmarc Some domain providers automatically add the part of the domain, like_dmarc.example.com After you add the TXT record, make sure it is formatted correctly.
   2. In the Text Record Value field, addv=DMARC1; p=none; .

For details onp=none , look up the term in the DMARC record dictionary.

Email forwarding

Email forwarding is a service that allows you to direct email from your domain to an existing email account such as Gmail, Outlook, Yahoo, or another provider.

For example, if you have the domain nameexample.com , you can create the sender email addressinfo@example.com When customers send an email toinfo@example.com , their messages are forwarded to your personal account that is connected, for example,john@gmail.com .

For more information about email forwarding, click here .

More information

To ensure your emails reach your customers, there are a few additional steps you can take:

• Make sure your emails are not marked as spam by your customers.
• Use clear and professional content in your emails.
• Be sure to include clear contact information in your messages.
• Use appropriate titles to make it easy for customers to identify your messages.

Best practices

To improve the open and response rate of your emails, consider the following methods:

1. Send emails at the right time, when your customers are most likely to be available.
2. Use attention-grabbing headlines.
3. Include a clear call to action in your messages.
4. Run A/B experiments to see which messages work best.

summary

Setting up email properly is critical to the success of your business. By following the steps outlined in this article, you can ensure that your customers receive your messages and that you can communicate with them effectively.