User Experience (UX) Design For Engagement

Suggested by: Coursera (What is Coursera?)

Professional Certificate

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

What you will learn in the course

Courses for which the course is suitable

Are you tired of designing websites, apps, or products that fail to engage your users? Do you want to know what motivates people to take action? Look no further! In this course, you will learn how to design a user experience (UX) that is engaging.

This course is perfect for designers, developers, or marketers who want to understand how to create products that people want to use. With over 50,000 people having taken our online video courses, you can be sure that this course is high-quality and packed full of valuable information.

Price: 94.99$

What You Will Learn

This course covers a wide range of topics related to user experience design for engagement. Here are some of the things you’ll learn:

The Science of Visual Stimuli

You’ll learn about the parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs.

The Power of Faces

A special part of the brain is sensitive to faces and you’ll learn how to use faces to grab attention.

The Psychology of Numbers

You’ll discover how having a number in one place can affect how people respond later on.

The Art of Choice Architecture

Learn how to use human factor loads to make a product more engaging.

Social Validation

Understand how to use social validation to impact user behavior.

The Power of Storytelling

You’ll learn how people process stories and the impact of self-stories on behavior.

Understanding Instincts

Discover which instincts grab attention and how to use them.

The Science of Habit Formation

Learn what makes a product habit-forming and understand when to use rewards and when not to.

Gamification Techniques

Understand why gamification often doesn’t work and how to use techniques to stimulate the desire for mastery.

Applying Engagement Principles

Learn how to apply engagement principles to a redesign or to a new product.

Course Features

This course has several features designed to help you learn in the way that works best for you:

  • Unlimited access to all the lessons, 24 hours a day
  • Practice exercises to reinforce your learning
  • Quizzes throughout the course to test your knowledge
  • Ability to go back and review materials at any time
  • Self-paced learning that fits your schedule

Conclusion

Don’t waste any more time designing products that fail to engage your users. Enroll in this course today and learn how to create engaging products that people want to buy and use. With a comprehensive look at the latest research and practical techniques to apply it, this course will help you become a better product designer. Let’s start creating products that delight our users!

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