Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
If you’re an executive in the oil and gas industry, then you know that accidents can happen and when they do, it’s important to be prepared. In the event of a crisis, how you respond to the media can make all the difference. That’s why you should consider signing up for the Crisis Communications Training for Oil and Gas Executives Course.
Imagine that your operations have been hit by an explosion or a leak and the media is surrounding you. How would you handle yourself? With this course, you’ll learn how to look poised, prepare messages, answer questions, and speak in sound bites. You’ll also learn how to avoid disastrous sound bites and off-message quotes that have cost other energy companies billions of dollars in market cap in the past.
We all know how the BP Gulf disaster cost the company tens of billions of dollars in market cap. One of the reasons for this was how poorly their executives handled the media during the crisis. In this course, you’ll learn from those mistakes and gain real-world examples of what to do and not do during a crisis.
When a disaster hits your refinery, tanker, or well, the whole world will see it. The media will come calling, and you must have good answers to fair questions. No comment will be interpreted as guilt of negligence and environmental law-breaking, and bad answers will generate headlines around the world, especially if you claim that you want your life back! While you can’t control all events surrounding a crisis or the media’s questions, you CAN control your message, your answers, and your sound bites.
This course is perfect for oil and gas industry executives who may have to face the media during a crisis. It’s also ideal for anyone searching for more info on public relations, press release writing, media relations, crisis management, media training, reputation management, or nonverbal communication.
Here’s what some Udemy students have to say about this course: “Educative, and I wish all engineers take this course Obeng Yeboah Paul” and “This has been a wonderful and detailed learning experience into the world of crisis communications. Thank you for the detailed structures and planning advice. Gary Potgieter”.
If you’re still unsure about enrolling, remember that there’s a 100% money-back guarantee for this course. So don’t hesitate – enroll today and become prepared for any public relations crisis that may arise. Remember, it only takes a second for a crisis to occur and you must be ready to handle it in the best possible way. Sign up now and take control of your company’s brand!
