Showcase your expertise with portfolio-ready projects
Earn a certificate recognized by employers from Meta
Be eligible for in-demand positions: Social Media Manager, Social Media Specialist, Social Media Coordinator
Professional Certificate – Series of 6 Courses
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people will want to follow! Social media marketing jobs are among the most sought-after skills in organizations of all sizes. Whether you’re brand new to digital marketing or you’re already working on social media platforms for your business, you’ve come to the right place. Developed by experts at Meta and Aptly, this six-course program will provide an introduction to digital marketing and all the major social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and more to prepare you with the skills and tools needed to build an engaged social media community and run social media advertising effectively. You’ll also have the opportunity to learn how to use creative AI and its techniques in social media marketing.
Upon successful completion of the program, you will receive:
A professional certificate and Meta Digital Marketing Associate certification that showcases your skills in social media marketing and using Meta Ads Manager to potential employers.
During the program, you will practice your new skills on hands-on projects. Our projects offer the opportunity to apply your social media marketing skills in a practical way, such as:
Create a business page on Facebook or Instagram
Conducting a branding exercise for your business
Creating posts on Facebook and Instagram
Create a content schedule
Creating a creative brief for your social media ad
Building a full campaign in Meta Ads Manager
View your campaign results
Ultimately, you will have a project portfolio that you can present to recruiters, potential employers, or clients to help you land the job!
Course 5•10 hours Meta Social Media Marketing Professional Certificate
416,592 already registered
Series of 6 courses
Beginner level
Recommended experience
No degree or prior experience required. Interest in social media and basic internet navigation skills as well as a Meta account are required. Flexible schedule 5 months, 10 hours per week Learn at your own pace
What you’ll learn
Establish an online presence, build a following, and manage your social media accounts
Develop effective social media posts and create a strong brand presence on social media
Set up advertising campaigns on Facebook and Instagram using Meta Ads Manager that will generate business results
Learn to evaluate and interpret the results of your posts and advertising campaigns
Showcase your capabilities with portfolio-ready projects
Earn an employer-recognized certificate from Meta
Match with popular positions: Social Media Manager, Social Media Specialist, Social Media Coordinator
Vocational Certificate – Series of 6 Courses
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people will want to follow! Jobs in social media marketing are among the most sought-after skills in organizations of all sizes. Whether you’re completely new to digital marketing or have already experimented with social media in your business, you’ve come to the right place. Designed by experts at Meta and Aptly, this six-course program will provide an introduction to digital marketing and all the major social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and more. It will prepare you with the skills and tools you need to grow an engaged social community and run effective social media advertising. Plus, you’ll have the option to learn how to use AI-powered tools and techniques for social media marketing.
Upon successful completion of the program, you will be able to:
Earn both a professional certificate and a Meta Digital Marketing certification, demonstrating your skills in social media marketing and using Meta Ads Manager to potential employers.
The professional certificate is now recommended by ACE®. You can learn more about this here .
Hands-on Learning Project
Throughout the program, you will be able to practice your new skills through hands-on projects. Our projects offer the opportunity to apply your social media marketing skills in a practical way, such as:
Creating a business page on Facebook or Instagram
Conducting a branding exercise for your business
Creating posts on Facebook and Instagram
Create a content schedule
Creating a creative brief for your social media ad
Building a full advertising campaign in Meta Ads Manager
View your campaign results
At the end of the process, you will have a project-based portfolio that you can present to recruiters, potential employers, or clients to help you get hired!
Of course! Here is a translated version of the content into Hebrew:
Understand the traditional, digital, and social media marketing landscape
Understand the main social media platforms, how they work and what their role is in marketing
Create smart goals, identify KPIs, and define the target audience and customer journey
Choose the right social media platforms and learn how to create a social media policy
Skills you will acquire
communication Social media marketing Meta advertising Marketing strategy Ad management
I would be happy to translate the other courses as well, if required!
Here is information about the partnership with Meta on the Coursera website:
Meta offers technologies that help people connect with friends and family, find communities, and grow businesses. Meta’s professional credentials create opportunities so that anyone, regardless of education, background, or experience, can learn quality skills and advance in a fast-growing career—no degree or prior experience required to get started. Meta also offers training courses on the metaverse to educate individuals, brands, businesses, and professionals about the opportunities it offers and what it means for our world today and in the future.
For more information, you can learn about Meta on Coursra .
Details of the courses that make up the specialization
