Learn data science for marketing success. Gain advanced skills in marketing data analysis, machine learning, and decision-making strategies to improve customer lifetime value.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
This specialization is designed for marketers who want to harness the power of data science. Over four comprehensive courses, learners will learn about:
The program covers statistical concepts, predictive analytics, and decision optimization, providing an in-depth understanding of how to use data science in marketing. Participants will learn:
Which will lead to improved customer engagement and business profitability.
Students will use data visualizations and statistical output to interpret marketing data for real-world applications. The instructor will provide several examples where learners can apply the skills learned in the courses. Learners will have the opportunity to practice predicting how marketing actions affect customer behavior.
Duration: 23 hours
What you will learn: Essential statistics concepts and simple linear regression to improve data-driven marketing decisions.
Skills you will gain:
Duration: 19 hours
What you will learn: Apply regression analysis to understand and predict marketing results.
Skills you will gain:
Duration: 21 hours
What you will learn: Applying machine learning to improve tailored marketing and strategic decisions.
Skills you will gain:
Duration: 22 hours
What you will learn: Predict customer behavior and market trends through advanced analytics.
Skills you will gain:
